The Hidden Cost of Social Media Management

Combating Burnout with Rupert

Social media has transformed the way businesses engage with their customers. The ability to provide real-time support, address complaints, and nurture relationships through platforms like Facebook, Instagram, and TikTok has revolutionised customer service. However, the constant demand for immediate responses has also brought a new challenge—burnout among social media managers.

The 24/7 Nature of Social Media

Social media never sleeps. While customers enjoy the convenience of instant messaging at any time of day, it means social media managers are often on-call 24/7. Monitoring and responding to comments can quickly become overwhelming, especially outside of standard working hours. As the lines between work and personal time blur, social media managers face increased stress and exhaustion, leading to burnout.

Whether it's handling customer complaints or responding to enquiries, the pressure to maintain a business’s online reputation is immense.

But what happens when the comments don’t stop coming, even after hours?

The Impact of Constant Vigilance

According to a recent survey, 80% of social media managers admit to feeling stressed due to the unrelenting nature of their roles. The challenge is not just managing an influx of messages during working hours but ensuring prompt responses at all times—weekends, holidays, and even late at night.

Over time, this constant vigilance leads to emotional fatigue and burnout. Social media managers end up sacrificing their personal lives, health, and well-being to keep up with the relentless pace.

Rupert: A Helping Hand for Social Media Managers

This is where Rupert steps in.

Rupert is an AI-powered social media assistant designed to help businesses maintain customer interactions without overwhelming their social media teams. By offering automated responses, sentiment analysis, and message prioritisation, Rupert ensures that messages are handled promptly, even outside of working hours.

Here’s how Rupert helps combat burnout:

1. Automated Response After Hours Rupert ensures that negative customer comments are hidden automatically, and contextually prompts appropriate replies when social media managers are back on the clock. This keeps customers satisfied while giving social media teams the breathing space they need to rest and recharge.
2. Sentiment Scoring for Prioritisation With Rupert’s advanced sentiment scoring, businesses can prioritise the most urgent or sensitive messages. Rather than scrambling to address every single message, Rupert flags the ones that require immediate attention, allowing managers to focus on high-impact interactions.
3. Seamless Handover When social media managers return to work, Rupert provides a full report on all messages handled, including sentiment scores and outcomes. This seamless handover prevents important messages from slipping through the cracks, ensuring a smooth workflow while reducing stress.

Taking Back Control with Rupert

The pressures on social media managers will only increase as digital communication becomes more critical for business success. However, tools like Rupert provide the support needed to maintain excellent customer service without sacrificing personal health.

At Rupert, we believe that businesses can thrive online without burning out their employees. It’s time to take back control of your time—let Rupert handle the midnight messages, so your team can focus on doing what they do best during working hours: building meaningful relationships with prospects and customers.