Higher Ed SEO Benchmarks 2024 Report
How do you know if your website is truly performing well? What does “good” organic traffic look like for a university or college? Using raw data collected from over 200 higher-ed websites, this report provides essential benchmarks for evaluating organic traffic, setting realistic search engine optimization (SEO) goals, and implementing the right strategies to drive results.
Curious what's in the report? Here are just a few of the key data insights:
[Blog] Drive Alumni and Donor Engagement with Personalization
In today's competitive landscape, maintaining strong ties with alumni is crucial for educational institutions. Personalizing communication based on alumni data not only boosts engagement but also enhances fundraising efforts. Alumni contributions constitute a significant portion of fundraising, highlighting the importance of targeted outreach.
[Blog] How to Plan for Content Migration When Redesigning Your College or University’s Website
A website redesign is an opportunity to enhance your school’s brand and connections. Beyond visuals, it requires careful content migration—a detailed process involving sitemaps, templates, and SEO to ensure a smooth transition and maintain search rankings. This post breaks down how to plan and execute a successful migration while aligning your brand with the new site.
[Blog] Crafting Accessible Carousel Experiences on Higher Ed Websites
Since the dawn of jQuery, image carousels have been a topic of debate. While opinions vary—some love them, others don’t, and many remain indifferent—one issue consistently arises: accessibility. Many carousels fail to deliver an inclusive experience or work seamlessly with assistive technologies. However, this challenge offers an opportunity to design a more accessible, user-friendly carousel.
[Blog] Sextant Marketing Acquired by Carnegie
We’re thrilled to welcome Sextant Marketing to the Carnegie family! As a top global leader in Online Program Experience (OPX), the acquisition of Sextant expands our ability to deliver flexible, transparent online marketing and enrollment solutions—offering higher ed a fresh, innovative alternative to the traditional OPM model.
[Blog] Carnegie Wins Two at the UCDA Design Awards
The 2024 UCDA Design Awards honored Carnegie with two awards for our web design work with Columbia College and Reed College. In the Website – Entire Site category Columbia College received an Honorable Mention and Reed College won GOLD. We’re excited to share a sneak peek into the strategy and intent behind the work of our web team in crafting two beautiful websites.
[Blog] Five Recommendations to Improve Your Deliver Campaigns
Colleges are competing for the attention of a shrinking pool of prospective undergraduates. As student interests and concerns continue to evolve, so too must your Slate email communications. To help you stay ahead, we’ve gathered our top recommendations from the 2023-2024 admissions cycle for you to apply in your Slate instance.
[Video] Slate Demo: Express Portals
In this webinar, we’ll explore the current landscape of adult learners and provide actionable strategies for effectively reaching and engaging this group in your specific service area. We’ll share practical methods for developing your audience, targeting effectively, and achieving measurable results in your enrollment marketing efforts.
[Presenting] UPCEA MEMS Conference 2024
When: December 3—5, 2024
Where: Philadelphia, PA
Meet the Carnegie team in Philly for 2024 UPCEA MEMS, the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment. Be sure to stop by the Carnegie booth to meet the team. And don't miss our presentation on December 4th, 8:45 A.M. on "The Stats You Need to Know for Recruiting the Adult Learner".
[Hosting] Slate Tiny Training: When CSS Means Coding Simply in Slate
When: December 12, 2024
Where: Virtual
In this intermediate- to advanced-level session, we’ll do a deep dive into something tangential to many aspects of Slate: coding in CSS. Learn ways to maximize your coding skills within your database in portals and more. We’ll share both general CSS tips as well as work directly in Slate to put these skills into practice. Coding background is certainly helpful, but anyone with a little curiosity and desire to learn is welcome!
[Hosting] 2025 Carnegie Conference
When: January 15—16, 2025
Where: Disney’s Yacht + Beach Club Resort
This interactive and inspiring event is unlike any other in higher education. Don’t miss out as marketing experts across industries join us to share their expertise and applications for higher ed.
Check out the full list of speakers and dive into the schedule to see what exciting sessions we have waiting for you.