Hiring Someone to Run Your Business: Guide to Making the Right Choice

Learn the essential steps, benefits, and considerations when hiring someone to manage your business. Discover how to choose the right leader and ensure your business thrives.

Post by

Jesse Self

Introduction to Hiring a Business Manager

Importance of a reliable manager in business

A reliable manager is essential for business success. They ensure tasks are completed, teams stay motivated, and goals are reached. Without one, projects get delayed, communication breaks down, and the business may lose money.

For marketing agencies, a dependable manager is even more critical. They guide creative teams, keep campaigns on track, and ensure deadlines are met. Managers also serve as a bridge between the agency and clients, ensuring their needs are understood and delivered on time.

A good manager spots potential issues early and solves them before they become bigger problems. Their leadership brings organization, stability, and trust to the business, helping everyone work smoothly together. In fast-paced environments like marketing, a reliable manager keeps everything running efficiently and ensures the agency's success.

When is it time to hire someone to run your business?

Running a business is exciting, but it can also be a lot to handle. If you're spending more time on small tasks like answering emails or keeping up with social media, and less time on big ideas, it might be time to hire help. When you feel overwhelmed or notice that important things are slipping through the cracks, bringing someone on board can free up your time and energy.

Hiring someone to run your business can help you focus on creativity and client relationships. If you’re constantly managing daily operations instead of growing your agency, it’s a clear sign you need help. By letting someone else take care of the day-to-day, you can put your attention back on what you do best: creating amazing campaigns and driving results. Don’t wait until you’re burned out; hiring the right person can help your business grow faster and smarter.

Transitioning from being hands-on to delegating responsibilities

Transitioning from being hands-on to delegating responsibilities is like moving from being a solo player to becoming a team captain. When you're used to doing everything yourself, it can be hard to trust others with tasks you’ve always handled. But as you grow, you can't do it all on your own. Delegating allows you to focus on big-picture goals while letting your team handle the day-to-day work.

For marketing agencies, this means trusting your talented staff to bring fresh ideas and execute campaigns. It’s like handing off the ball in a game—you give others a chance to shine, and your whole team wins. Delegating doesn’t mean losing control; it’s about building a stronger, more efficient team. Plus, it gives you more time to strategize and lead, ensuring your agency reaches new heights. Embrace the change and watch your agency thrive!

Understanding Business Manager Roles 

Primary responsibilities

A business manager plays a key role in helping a company run smoothly. Their primary responsibilities include planning, organizing, and overseeing daily activities. They make sure that the business meets its goals by managing employees, setting budgets, and improving operations. They also help with hiring new staff, solving problems, and making important decisions. 

In a marketing agency, a business manager ensures that projects are delivered on time, manages client relationships, and helps the team stay on track. They work closely with department heads to make sure marketing campaigns meet client expectations and deadlines. A business manager is like the glue that holds everything together, making sure the team works well and clients are happy. Their work is crucial for the success of the agency, keeping everyone organized and focused on the company’s goals.

Key skills to look for (leadership, communication, etc.)

When hiring for your marketing agency, it's important to look for key skills that will help your team succeed. Leadership is one of the most important traits. A good leader can guide a team, solve problems, and keep everyone focused on goals. Another crucial skill is communication. Your team needs to be able to share ideas clearly with clients and each other, whether through email, meetings, or presentations. Problem-solving is also essential in marketing, where things can change fast. You want team members who can think quickly and find creative solutions. Lastly, look for adaptability. The marketing world is always evolving, and people who can learn new tools or strategies will help your agency stay competitive. Hiring with these skills in mind will ensure your agency can grow and deliver great results.

How a business manager differs from other roles (CEO, COO, etc.)

A business manager is different from roles like CEO or COO because they focus on the day-to-day operations of a company. While the CEO (Chief Executive Officer) is the big-picture leader who sets the overall vision and direction of the company, and the COO (Chief Operating Officer) makes sure everything runs smoothly across different departments, a business manager is more hands-on with specific tasks. They handle things like making sure projects stay on budget, managing teams, and solving everyday problems. In a marketing agency, a business manager might ensure clients are happy, deadlines are met, and that all the little details come together. They don't make the big strategic decisions like a CEO, but they make sure everything runs efficiently so that the agency can meet its goals. Their role is crucial for keeping the business on track.

The Benefits of Hiring a Business Manager 

Streamlined operations

Hiring a business manager can help marketing agencies streamline their operations, making everything run smoother. Imagine trying to juggle multiple projects, deadlines, and client needs all at once. A business manager steps in to organize tasks, ensuring that every part of the agency works like a well-oiled machine. They create clear schedules, assign responsibilities, and keep everyone on track. This means fewer delays, less confusion, and more time for the team to focus on creative work. With a business manager, agencies can handle more projects without feeling overwhelmed, as they make sure everything runs efficiently. As a result, clients get their projects on time, and the agency can take on even more business.

In short, hiring a business manager helps agencies grow by making sure daily operations are smooth, stress-free, and productive.

Focus on growth strategies

Hiring a business manager can make a big difference for marketing agencies. With a business manager on board, you can focus more on your agency’s growth strategies. They handle day-to-day tasks like budgeting, team management, and client communication. This frees up time for you to think about how to expand your business, create new services, and reach more clients.

A good business manager can also spot opportunities for growth that you might miss. They analyze data and suggest ways to improve processes, helping your agency run more smoothly. They make sure projects are on track, so you can focus on the big picture.

In short, a business manager takes care of the small details so you can focus on making your agency bigger and better. It’s an investment that helps marketing agencies scale faster and more efficiently.

Reduced workload for business owners

Hiring a business manager can be a game-changer for business owners, especially in marketing agencies. With so many tasks to juggle, it's easy to feel overwhelmed. A business manager takes on much of the responsibility, allowing owners to focus on big-picture strategies and creativity. Instead of spending hours on day-to-day tasks like organizing projects, managing client accounts, or tracking deadlines, owners can relax knowing these details are handled. This reduced workload means more time for innovation, building relationships, and growing the agency. It also helps reduce stress, so owners don’t feel burned out.

In short, a business manager helps agencies run smoothly, which leads to better results and happier clients!

Types of Business Managers You Can Hire

General Manager vs. Operations Manager

A General Manager (GM) and an Operations Manager (OM) both help companies run smoothly, but they focus on different things. The GM is like the captain of the ship, overseeing the entire business. They make big decisions about company goals, hiring, and budget, and they make sure all the departments work together well.

The OM, on the other hand, focuses more on day-to-day tasks. They're in charge of making sure the team follows the plan the GM sets. They handle things like scheduling, making sure projects are finished on time, and improving work processes.

Think of it like this: the GM looks at the big picture, while the OM handles the details to make the GM's vision a reality. Both roles are important for a marketing agency to thrive, with one setting the direction and the other making sure everything stays on track.

Industry-specific managers (Retail, Hospitality, IT, etc.)

Industry-specific managers are experts in their fields, whether it's retail, hospitality, IT, or any other sector. They understand the unique challenges and needs of their industry, which makes them great leaders. In retail, a manager knows how to keep customers happy and stores running smoothly. In hospitality, they ensure guests have a memorable stay, from check-in to check-out. IT managers focus on keeping technology up-to-date and solving tech problems quickly.

For marketing agencies, partnering with industry-specific managers means they can tailor their campaigns to meet the exact needs of the business. These managers provide valuable insights and understand what resonates with their target audiences. Whether it’s designing an ad campaign or creating engaging content, having a specialized manager ensures that the marketing strategy aligns with industry trends and customer expectations. This partnership can lead to successful campaigns and long-term growth for both the agency and the business.

Outsourced vs. In-house business managers

Deciding between an outsourced and an in-house business manager can be a tough choice for marketing agencies. An in-house business manager works directly with your team, making them easy to reach and more familiar with your specific needs. They understand your agency’s culture and can quickly adapt to changes. However, hiring in-house can be expensive, with costs like salary, benefits, and training.

On the other hand, outsourcing a business manager can save you money. You can hire experts only when needed, and they often have experience with multiple clients, bringing fresh ideas and outside perspectives. But, they might not be as available or deeply connected to your agency's day-to-day operations.

Ultimately, your decision should depend on your agency’s size, budget, and long-term goals. Both options have their strengths, and finding the right fit can boost your efficiency and success!

Creating the Perfect Job Description

Must-have qualifications and experience

When hiring a business manager for your marketing agency, there are some key qualifications and experiences you should look for. First, they should have strong leadership skills. A great manager knows how to motivate a team, solve problems, and keep projects on track. Experience in business or project management is also a must. They need to understand budgets, deadlines, and how to prioritize tasks. Communication skills are another important quality. A business manager must clearly share ideas and updates with both clients and team members. It’s also important they have experience in the marketing industry so they know how to help your agency grow. Lastly, look for someone who is organized and detail-oriented, ensuring no part of a project gets overlooked. With these qualities, your new business manager will help lead your agency to success.

Key competencies and soft skills

There are key competencies and soft skills to look for. First, a strong business manager should be organized and able to handle multiple tasks at once. They need to be great with time management and prioritizing important projects. Good communication is also essential, as they will interact with both your clients and your team.

Soft skills are just as important. Look for someone who is a natural leader, can motivate the team, and solve problems calmly under pressure. A great business manager is adaptable, adjusting quickly to changing client needs and market trends. They should also be empathetic, understanding both the client’s goals and the team’s challenges. Ultimately, finding someone who blends strong organization and leadership with excellent communication and problem-solving will help your agency thrive and grow.

Writing clear expectations and responsibilities

Writing clear expectations and responsibilities is key to success in any project. When everyone knows what’s expected, it’s easier to stay on track and avoid confusion. For marketing agencies, this means laying out tasks for each team member and client. Clear instructions help avoid misunderstandings, missed deadlines, or incomplete work. A detailed plan shows who’s in charge of what and when it’s due, which helps people stay organized. It also makes it easier to spot any problems early, so you can fix them before they grow. When both the agency and client know exactly what to expect, the project runs smoothly. Communication is better, and everyone feels confident in their role. In the end, clear expectations lead to better work, happier clients, and stronger teamwork.

The Hiring Process: Step-by-Step Guide

Identifying the need for a manager

Hiring a manager for your marketing agency is a big step, but it starts with realizing you need one. First, look at how your team is doing. Are projects getting delayed? Is communication slipping through the cracks? If tasks are piling up or clients are feeling neglected, it's time to consider a manager. They’ll help organize the team, keep deadlines in check, and make sure everyone stays on the same page.

Next, talk with your team to understand where they need help. If they’re overwhelmed or struggling with too much responsibility, a manager can lighten the load. Once you know the need is there, create a job description. Be clear about what kind of skills you're looking for, like leadership, communication, and project management. This step-by-step process helps you find the right person to guide your agency and ensure it keeps running smoothly as it grows.

Creating the job listing

Creating a job listing is like crafting a treasure map for your perfect candidate! First, think about the role you need to fill. What skills and experience should your ideal employee have? Write these down to make sure you don’t miss anything important.

Next, give your job listing an exciting title that stands out, like “Creative Marketing Wizard Wanted!” Then, describe the job in simple terms. Explain what the person will do daily and why your agency is a great place to work. Highlight fun perks like flexible hours or team outings.

Don’t forget to include information about how to apply. Make it easy for candidates to send their resumes and cover letters. Finally, proofread your listing to catch any mistakes. With a clear and appealing job listing, you’ll attract the right talent to help your agency shine!

Screening candidates

Hiring the right person for your marketing agency is like picking the perfect ingredient for a recipe. It can make all the difference! The first step is screening candidates. Start by reviewing resumes to find those with the right skills and experience. Look for creative minds who can think outside the box! 

Next, prepare a short phone interview. This is your chance to see if they’re a good fit for your team. Ask about their favorite marketing project and how they solved problems. After the phone call, select a few candidates for face to face interviews. Here, pay attention to their passion and enthusiasm! 

Lastly, don’t forget to check references. A candidate might seem great on paper, but their past coworkers can tell you if they truly shine. By following these steps, your agency will find the perfect addition to help your team grow!

Conducting interviews (Questions to ask, soft skills to observe)

Conducting interviews is like a treasure hunt for finding the perfect candidate! When talking to someone, asking the right questions is super important. Start with open-ended questions like, “Can you tell me about a time you solved a tough problem?” This helps candidates share their experiences. 

Pay attention to soft skills too! Look for how they communicate: do they listen well? Are they friendly and open? Watch their body language; a smile or good eye contact shows confidence. 

Also, observe how they handle tricky questions. Do they stay calm? Creative problem-solving is key in marketing! Finally, ask about teamwork—“How do you work with others?” This reveals if they fit your agency’s vibe. 

By focusing on the right questions and soft skills, you can find someone who not only has the skills but also adds a positive energy to your team!

Final selection and negotiation

the final selection and negotiation steps are super important. First, review all the candidates and pick the one who matches your agency’s needs and goals. Look for someone with creativity, leadership skills, and a passion for marketing.

Once you've chosen the best candidate, it's time for negotiation. Talk about salary, benefits, and work expectations. Be clear about what your agency can offer while also understanding what the candidate wants. This is your chance to show them how great your agency is and why they should join your team!

Remember, a good manager can inspire your team and lead exciting projects. So take your time in these final steps to ensure you make the right choice. A strong manager can help your agency grow and shine, making your hard work all worth it!

How to Conduct an Effective Interview

Types of interview formats (Structured, unstructured, behavioral)

When it comes to hiring new team members, marketing agencies can choose different interview formats to find the right fit. 

Structured interviews are like following a recipe. The interviewer asks the same questions to all candidates, making it easier to compare answers. This method helps agencies find specific skills and qualifications quickly. 

Unstructured interviews are more like a casual chat. The interviewer can ask different questions based on how the conversation goes, allowing for a more relaxed atmosphere. This format helps agencies discover a candidate’s personality and creativity.

Behavioral interviews focus on past experiences. Interviewers ask about specific situations to understand how a candidate has handled challenges before. This method is great for assessing problem-solving skills, which are crucial in a fast-paced marketing environment. 

By knowing these formats, agencies can choose the best way to discover the talent they need!

Common interview questions for a business manager role

When preparing for an interview for a business manager role, it's important to be ready for some common questions. First, you might be asked, "Can you tell us about your experience in managing teams?" This helps employers see how well you lead others. Another popular question is, "How do you handle conflicts within your team?" This shows your problem-solving skills. You might also hear, "What strategies do you use to motivate your team?" This allows you to showcase your leadership style.

Additionally, expect questions like, "How do you prioritize tasks?" or "Can you give an example of a successful project you've managed?" These questions help interviewers understand your organizational skills and past achievements. Remember, answering with clear examples can make a big difference. Practicing these questions can help you feel confident and ready to impress!

Behavioral interview tips and tricks

Behavioral interviews are a great way for marketing agencies to find top talent by learning about candidates' past experiences. To ace these interviews, candidates should follow a few tips and tricks. First, it's important to use the STAR method: Situation, Task, Action, and Result. This helps structure answers and keeps them clear. Start by describing a specific situation, explain the task you were responsible for, detail the actions you took, and share the results of your efforts. 

Second, practice answering common behavioral questions like “Tell me about a time you faced a challenge at work.” Focus on showing how you solved problems, worked in teams, and handled difficult situations.

Lastly, stay calm and take your time. It's okay to pause and think before answering. This shows confidence and helps deliver thoughtful, well-rounded responses that highlight the skills agencies are looking for in candidates.

Qualities of a Great Business Manager

Leadership qualities

A great business manager is like the captain of a ship, guiding the team through challenges and towards success. First, they are great communicators, making sure everyone knows their roles and feels heard. They also stay organized, which helps the business run smoothly. Another key quality is being a problem solver. When things go wrong, they think quickly and find solutions without panicking. A strong manager leads by example, showing hard work and positive energy, which inspires the team. They also care about their employees, making sure everyone is motivated and supported. Lastly, they’re flexible and open to change, willing to try new ideas to help the business grow. These leadership qualities not only make a business manager strong, but they also help a marketing agency succeed and stay ahead of the competition.

Decision-making abilities

A great business manager has strong decision-making skills that help companies succeed. They know how to look at problems from different angles and choose the best solution. These managers think carefully, gather information, and analyze data to make smart choices. But they don’t just rely on numbers—they also trust their experience and instincts. They stay calm under pressure and make decisions quickly when needed, without losing sight of the company’s goals.

A business manager must decide how to allocate budgets, assign projects to the right teams, and solve any problems that come up. They must also adapt to changes in trends and technology, making decisions that keep the agency ahead of the competition. Ultimately, a great business manager ensures that every decision supports the agency’s growth and helps the team deliver excellent results for clients.

Communication and problem-solving skills

A business manager needs strong communication and problem-solving skills to keep everything running smoothly. They know how to clearly share ideas, give directions, and listen to their team’s needs. This helps create a positive work environment where everyone feels heard and valued.

When problems arise, a skilled business manager doesn’t panic. Instead, they focus on finding solutions. They break down the problem, consider different options, and make quick, smart decisions. By staying calm and thinking critically, they keep the team moving forward, even when things get tough.

For marketing agencies, these skills are especially important. Whether it’s solving a client's issue or managing tight deadlines, a great business manager keeps projects on track. Their ability to communicate clearly and solve problems quickly ensures success, making them a vital part of any team.

Onboarding Your New Business Manager

Preparing for the transition

Onboarding a new business manager is an exciting time for marketing agencies. It’s important to make sure their transition is smooth so they can hit the ground running. Start by introducing them to your agency’s culture, team members, and clients. This helps them understand the work environment and build strong relationships right away.

Next, set clear expectations for their role, including goals and responsibilities. Providing them with a solid understanding of your agency’s processes, tools, and strategies will help them quickly adapt and contribute. Offering support and training in the beginning is essential for their success.

Regular check-ins during the first few weeks ensure they feel comfortable and confident in their new position. This also gives them a chance to ask questions and offer feedback. A well-planned onboarding process not only prepares your business manager for success but also strengthens your agency as a whole.

Introducing the new manager to your team

Introducing a new business manager to your team can be an exciting time for your marketing agency. To make the process smooth, start by hosting a casual meet-and-greet where the manager can learn everyone’s names and roles. Share fun facts about your agency's culture and goals, and encourage the team to do the same.

Next, set up a clear onboarding plan. This should include training on the tools your agency uses, along with a walkthrough of your most important processes. Have team members give quick demos of how they handle their tasks. This not only helps the new manager learn but also fosters teamwork.

Finally, give the new manager a chance to lead a small project early on. This builds their confidence and shows the team how capable they are. With a positive, well-structured introduction, your new business manager will settle in quickly and help your agency grow.

Setting clear expectations from day one

Onboarding a new business manager is a key moment for your marketing agency. From day one, it’s important to set clear expectations to ensure success. Start by discussing the role and responsibilities in detail, so they know what’s expected of them. Explain the agency’s goals, projects, and timelines, and outline the key performance indicators (KPIs) they need to focus on.

Provide a roadmap for their first 90 days, covering tasks and milestones they should achieve. Make sure they have the tools and resources to succeed, like access to clients and marketing software. Regular check-ins during this period are essential to offer support and feedback. Open communication helps avoid misunderstandings and keeps your new manager motivated.

By setting clear expectations early on, you can build a strong foundation for your new manager to thrive, contributing to the growth of your agency and improving client relationships.

Training and support during the first 90 days

Onboarding a new Business Manager is key to making sure they succeed in your marketing agency. The first 90 days are all about helping them feel confident and ready to take on big projects. Start by giving clear training on how your agency works, from your company culture to client expectations. Pair them with a mentor who can guide them and answer any questions. Weekly check-ins are important to track progress and provide feedback. Offer hands-on experience with smaller tasks before moving to larger responsibilities. Providing the right tools and resources—like software tutorials or access to client information—helps them feel supported. By offering a mix of guidance, feedback, and opportunities, you'll set your new Business Manager up for success. A smooth onboarding process not only helps your new hire grow but also strengthens your agency in the long run.

How to Measure the Success of Your Business Manager

Key performance indicators (KPIs) to track

Measuring the success of your Business Manager is crucial for any marketing agency. One of the best ways to do this is by tracking key performance indicators (KPIs). These are like scorecards that show how well your business is doing. 

First, keep an eye on sales growth. This tells you if your efforts are paying off. Next, look at customer satisfaction scores. Happy clients are likely to return and recommend you to others! 

Another important KPI is the conversion rate, which shows how many people are turning into customers. Finally, monitor your return on investment (ROI) to see if the money you spend on marketing is bringing in more cash. 

By focusing on these KPIs, your agency can make smarter decisions and continue to grow. Keep your scorecards updated, and you’ll always know how well you’re doing.

Regular performance reviews

Measuring the success of your Business Manager is essential for any marketing agency. One of the best ways to do this is through regular performance reviews. These reviews are like report cards for your Business Manager. They help you see what’s working well and what needs improvement.

During a performance review, you can look at goals and achievements. Did the Business Manager meet their targets? Did they help the team work better together? Gathering feedback from team members is also important. Their insights can show how well the manager communicates and supports everyone.

To make reviews effective, set clear goals beforehand. Use specific examples to highlight successes or areas for growth. This process not only helps the Business Manager improve but also strengthens the entire team. By keeping the lines of communication open, your marketing agency can ensure everyone is on the same page and moving toward success together.

How to handle underperformance

Measuring the success of your business manager is like checking the score in a game. You want to see how well they are playing! Start by setting clear goals, just like a team needs a game plan. Regular check-ins can help track progress and identify any problems early on. If you notice underperformance, it’s important to talk openly about it. Ask questions to understand the challenges they face. Maybe they need more training or support, like a coach guiding a player. Setting smaller, achievable targets can also boost their confidence. Celebrate their wins, no matter how small, to keep morale high. Lastly, provide constructive feedback that focuses on solutions, not just problems. By measuring success and addressing underperformance thoughtfully, you can help your business manager improve and lead your team to victory!

Common Mistakes to Avoid When Hiring a Business Manager 

Not checking references properly

One big mistake to avoid is not checking references properly. References are like treasure maps—they can guide you to find the right person for the job! If you skip this step or don’t dig deep enough, you might miss out on important information. 

Imagine hiring someone who seems perfect but has a hidden history of poor management. By reaching out to previous employers or colleagues, you can uncover how the candidate really performs. Ask questions about their skills, work ethic, and ability to solve problems. 

Taking the time to check references thoroughly can save your agency from future headaches. It helps you choose someone who will help your business shine, rather than dim its light. Remember, a little extra effort in the hiring process can lead to big rewards down the road!

Rushing the hiring process

One big mistake to avoid is rushing the hiring process. Just like picking a team for a game, you want to choose the best player! If you hurry, you might overlook important skills or qualities that could help your business grow.

Take your time to write a clear job description, outlining what you need. Interview several candidates and ask lots of questions. Don't be afraid to check references, too! A good business manager should not only have experience but also fit well with your team and company culture.

Remember, this person will help shape your business’s future, so it’s worth investing time in finding the right match. By slowing down and being thorough, you’ll increase your chances of hiring a great manager who can lead your team to success.

Lack of clarity in responsibilities

One common mistake is not being clear about their responsibilities. Imagine trying to build a LEGO set without instructions—it can lead to confusion and frustration! If you don’t clearly outline what the manager should do, they might struggle to meet your expectations. This can result in missed deadlines and misunderstandings.

To avoid this pitfall, start by making a detailed list of tasks and goals you want the manager to handle. Discuss these during interviews, so everyone is on the same page. This clarity helps you find the right fit and ensures the manager knows exactly what is expected of them. A well-defined role leads to better teamwork and a more successful business. Remember, clear communication is key to a thriving partnership! By steering clear of this mistake, you can set your business up for success right from the start.

FAQs: Hiring a Business Manager

When is the right time to hire a manager?

Knowing when to hire a manager is important for any business, especially marketing agencies. A manager can bring order and focus to a growing team. If your agency is taking on more clients and projects than you can handle, it might be time to hire a manager. 

When your team starts feeling overwhelmed or if you notice tasks are slipping through the cracks, a manager can help by organizing work and boosting productivity. They can also provide support and guidance, helping team members grow and improve. 

Another sign it’s time to hire a manager is when your agency is expanding. As your business grows, having a dedicated person to lead and motivate the team can make a big difference. So, keep an eye on your team’s workload and morale—if you see signs of stress or chaos, it’s probably time to bring in a manager!

What is the average salary for a business manager?

Are you curious about what a business manager makes? On average, business managers earn around $70,000 a year in the United States. However, this number can change based on factors like experience, location, and the type of company they work for. For instance, those in big cities or working for large companies might make even more—sometimes reaching $100,000 or more! 

But that’s not all! Business managers can also earn bonuses and commissions, making their total pay even higher. The job involves managing teams, planning budgets, and making important decisions to help companies grow. 

For marketing agencies, understanding the average salary for business managers can help you attract top talent and create competitive job offers. When you know what business managers earn, you can better position your agency to find the right candidates who will help your business thrive!

What should I look for in a business manager?

Marketing agencies should look for someone who is organized, dependable, and a great communicator. A good business manager helps keep projects on track and makes sure everyone is doing their job. They should have experience managing teams and solving problems quickly. You also want someone who understands finances and can manage budgets wisely.

Look for a manager who stays calm under pressure, especially in busy times when deadlines are tight. They should know how to prioritize tasks and make smart decisions for the agency. Strong leadership skills are a must because they will be guiding the team toward success.

Lastly, find someone who is tech-savvy and comfortable using different business tools. With the fast pace of digital marketing, your manager needs to adapt to new technology and trends. A well-rounded manager can make a big difference in the growth of your agency!

Can I hire a part-time business manager?

Yes, you can hire a part-time business manager! A part-time business manager is a great option for marketing agencies that need help managing operations without the cost of a full-time hire. They can handle tasks like budgeting, overseeing projects, and keeping everything running smoothly. Since they work part-time, you get the flexibility of hiring someone for just the hours you need. This helps you save money while still getting expert management. 

Part-time business managers can help you focus on growing your agency and taking on more clients by handling the day-to-day tasks that take up your time. Whether you’re a small agency or a growing one, a part-time manager is a smart, affordable way to keep things organized. So yes, hiring a part-time business manager is not only possible but can be a game-changer for your business!

How long does it take to onboard a business manager?

Onboarding a business manager is an important step for marketing agencies, but how long does it really take? The answer can vary depending on your agency’s needs. Typically, it takes about 2 to 4 weeks to fully onboard a new business manager. This process includes setting up their tools, giving them access to important accounts, and helping them understand your agency’s workflows and clients.

During the first week, the manager will meet the team, get familiar with ongoing projects, and learn about the agency’s goals. By the second or third week, they will begin to handle tasks, make decisions, and manage communications. However, a successful onboarding doesn’t stop there—it can take a few months before a manager is fully comfortable and performing at their best.

Taking the time to onboard properly helps the business manager integrate smoothly and sets your agency up for long-term success.

The Importance of Choosing the Right Business Manager

Summarizing key points

Choosing the right business manager is a big decision for any marketing agency. A good business manager keeps everything organized, ensuring projects stay on track and clients are happy. They also help manage the team, making sure everyone knows their role and works together smoothly. When problems arise, a skilled manager finds quick solutions and keeps the workflow running efficiently.

The right manager can also help the agency grow by identifying opportunities, keeping an eye on finances, and building relationships with clients. They know how to balance creativity with the practical side of running a business, which is key in marketing. Without a strong manager, projects can get delayed, budgets might get out of control, and the team could lose focus.

Ultimately, the right business manager is the backbone of a successful marketing agency, driving both productivity and growth.

Encouraging thoughtful and deliberate hiring

Choosing the right business manager is key to helping your marketing agency succeed. A good business manager does more than just keep things running smoothly—they make decisions that shape the future of your company. When you hire thoughtfully, you get someone who understands your goals, solves problems, and helps your team grow. Rushing the hiring process or choosing someone without the right experience can hurt your business. The right manager will know how to handle budgets, manage people, and improve processes, which leads to more efficient and successful projects. Take your time to find someone who fits your agency’s culture and values, because the success of your team and clients depends on it. A great manager is an investment in the future of your business.

Final tips for success

Choosing the right business manager is key to the success of any marketing agency. A great manager ensures everything runs smoothly, from keeping clients happy to making sure deadlines are met. The right person helps balance creativity with organization, bringing the best out of the team while staying on track with goals. They also handle financials, so the agency stays profitable and efficient.

For success, look for someone who understands your agency's unique needs and can communicate well with both the team and clients. They should be a problem solver and someone who can handle stress without losing focus. Lastly, trust is crucial—your manager should share your vision and help lead your agency to new heights.

By selecting a strong business manager, you're setting the foundation for long-term success, ensuring that your agency is not only creative but also organized and ready to grow.