hmdl: TikTok Ban, 2024 Advertising Growth, Teen Social Restrictions, Omnicom Merger

TikTok Fights Back with Emergency Order to Halt Ban

The DL: TikTok is asking a federal appellate court to halt a law that could result in a ban of the app by next month, unless it’s sold by Chinese parent company. The appellate court upheld the law last Friday ruling it was justified based on national security concerns. TikTok and owner ByteDance plan to ask the Supreme Court to review the ruling. The Department of Justice on Monday opposed the request and urged the court to deny it without additional written arguments. The deadline to find new buyer is January 19 unless extended by President.

Read More: MediaPost

Global Advertising Growth Exceeds 2024 Projections

DL: Global advertising revenue is set to grow significantly in 2024, surpassing $1 trillion for the first time. In the US, ad spending is also expected to see a strong increase next year. Digital platforms continue to dominate the market, with the largest share going to major players like Google, Meta, and Amazon. Retail media is growing faster than expected, and it’s now projected to reach new milestones in the coming years. The rise in ad revenue is fueled by advancements in AI technology and a recovery in the Chinese economy. Political advertising in the US has also seen a notable increase, contributing substantially to overall ad spending.

Read More: Marketing Brew

Australia Faces Teen Social Media Ban

The DL: It’s a significant shift that could redefine how brands engage with audiences and how social platforms operate. And that’s also why U.S. content creators need to pay attention, as this will mean that they need to proactively shift how they approach content creation and audience targeting. Even though Australia remains a small market for tech giants and social platforms, some also worry that this restriction could limit younger creators if other countries follow suit — as teen protections and policy efforts continue to develop.

Read More: DIGIDAY

Omnicom and Interpublic Announce $30B Merger Deal

The DL: The rumored acquisition of Interpublic Group by Omnicom Group has just become official and now makes Omnicom Group post-merger the largest advertising agency at a combined $30 Billion valuation. Omnicom CEO John Wren says the company is now poised to “harness the significant opportunities created by new technologies in this era of exponential change”. The acquisition puts this new super firm close to $8 million in global earnings ahead of their biggest competitors France’s Publicis Groupe and the UK’s WPP. This is also coming off the recent report that estimates going into 2025 the advertising market’s total value is around $1 Trillion. The timing couldn’t be better to take advantage of the growing ad market and AI driven opportunities being presented by the biggest advertising providers.

Read More: Newsweek

What's the download at hm?

Shea Murtaugh, our dedicated CEO, is attending the Massachusetts Conference for Women to both learn and extend support to LuxLined, a women-led business specializing in luxurious Cashmere & Merino Wool sweaters. This annual event serves as a platform for connection, inspiration, and skill-building for women across various industries. 

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