Hooking-up in programmatic optimisation!

Cadi Jones, of Beeswax, recently wrote a great article in The Drum but said supply-path optimisation “isn’t cool or sexy”. We couldn’t disagree more!

Fenestra has set about building a transparent data ecosystem and platform to create improved supply-path performance for advertisers and publishers alike. There’s nothing we like more than sorting out the schmoozers from the solid, lifelong partners and setting up our clients with the best suitors. We're programmatic matchmakers!

When we survey the dance floor of potential AdTech courtiers, we size up programmatic vendors through the lenses of their ability to deliver unique value and the Total Supply Chain cost associated with the opportunity. Our proprietary data proves, on average, there’s a >350% difference between the Most and Least efficient supply-chains.

We’re all looking for our Romeo or Juliette, we’re looking for perfect partners who we trust without question, who deliver great performance and don’t suck every ounce of value out of it. We all love a flirt, but having to spend a lot before getting any hint of action ain’t appealing. We’re longing for delivery, not just hope and sometimes the chase isn’t worth the cost. For this reason, we might even go for a date that’s a little slow but always dependable. Of course, no one wants to be suckered.

Fenestra's built the products that identify these differences cross-platform and our partners are seeing the benefits. We’re moving from establishing the connectors, building the algorithms to recommending the paths and delivering the value. Like Cupid himself, we’re independently hooking players up.

Hey, this shit’s super-sexy, Cadi!

Be careful, mind, you never really know if or when your date might flip. The juice is that things change fast - 200ms fast - especially in a 1st price, Google-moderated, server-to-server, real-time auction!