How Advisory Roles Are Transforming Executive Careers
Advisory Board Centre
Professional body providing best practice executive education & advisor engagement for the global advisory board sector.
Through our research, education programs and professional membership we have the privilege of speaking with Executives across all backgrounds, sectors and locations. The conversations are all unique, but the motivations are the same- to explore a personalised pathway that allows the individual to add value and be valued in the work they do.
Executives are rethinking how they can use their skills and experience to influence organisations in meaningful ways. One popular path is pursuing advisory board roles as part of a portfolio career, allowing professionals to share their expertise while exploring new leadership opportunities and making a meaningful impact.
Advisory boards are becoming an essential part of modern leadership, offering both executives and organisations clear advantages. But what drives professionals toward these roles, and how can they best prepare for success?
The Growth of Advisory Board Roles in Executive Careers
As corporate governance structures evolve, senior leaders are considering alternative ways to contribute. Advisory board roles offer a platform for seasoned professionals to share their knowledge while balancing the time and risk demands of a portfolio of work. This shift isn’t just about climbing the corporate ladder—it's about expanding horizons and aligning careers with personal values and long-term goals.
In 2023, our research division, the Global Research Council, analysed feedback from over 400 global professionals who were evaluating or expanding their board level portfolio. Their insights revealed that executives increasingly view advisory roles as a key next step in their careers, driven by several core factors.
The Advisory Sector Presents Exponential Opportunity
The number, and scope, of director opportunities is finite with an expanding global talent pool competing for a set number of roles. By contrast, the advisory sector is infinite- there are no boundaries to the type of organisation that can implement an advisory board, or even the number of boards they may leverage within their governance system.
Advisory professionals can also choose how they participate in the market. Our research has found that 30% of advisory professionals are "beneath the surface"- those executives and technical experts that actively participate in advisory roles within their organisations.
Internal advisory professionals are more likely to describe their advisory engagement as a function of their current role, rather than a distinct engagement. They provide additional value and seek impact in an internal advisory capacity that is different to the other aspects of their role. This also includes Transition Professionals that may serve on advisory boards in an internal capacity, while simultaneously planning their future career progression over the next 3-5 year period.
Let’s explore what’s driving professionals to seek new styles of engagement and practical tips to support executives planning a transition.
Key Reasons for Transition to Advisory Roles
Lifelong Learning and Professional Growth
Executives are seeking advisory roles to continue growing and sharing their knowledge in meaningful ways. Advisory boards are part of new leadership models focused on collaboration across various stakeholders, moving beyond traditional hierarchies.
As one respondent explained, “The value of investing in a formal program forms part of my future planning so I can be board-ready and transition from full-time employment.”
✅ Practical Tip- Consider pursuing certification programs or leadership training that will prepare you for the responsibilities of an advisory role.
Contributing Strategic Value to Organisations
Advisory roles allow executives to share their skills and offer insights on key areas like strategy, growth, and risk management. Many see themselves as strategic partners who can help organisations overcome challenges and achieve their goals.
“I feel at this time in my life, I have never been better equipped to offer assistance and hopefully value to a mutually attractive organisation,” said one respondent.
✅ Practical Tip- Reflect on your own expertise and how it aligns with the needs of the organisations you wish to advise.
Governance and Leadership Involvement
A significant number of professionals are motivated by the chance to contribute to governance at a high level. Some want to improve board oversight, especially in industries or regions where governance is still developing, an area where advisory boards are increasing utilised for both positive impact and risk managment.
“I would like to play a role in improving board oversight in emerging economies and beyond,” shared one executive.
✅ Practical Tip- Highlight your governance experience when considering advisory roles, especially if you have worked in sectors where strong oversight is needed.
Expanding Career Opportunities
Advisory roles also provide a chance for executives to broaden their careers. Whether they are transitioning from a current role or seeking new avenues for growth, professionals view these positions as a way to engage in new challenges and responsibilities.
One executive mentioned, “I am looking to step up in my current corporate role to act as an advisor to my Global Executive Leadership team. Learning more about advisory board best practices will help in developing my leadership abilities even further.”
✅ Practical Tip- Define your long-term career goals and consider how an advisory role can support your progression, whether you aim to step into a larger leadership role or move into consulting.
Aligning Personal Values with Professional Goals
The desire to align their work with their personal values is a strong motivator for professional leaders. This includes a passion for mentoring others, supporting leadership teams, and making an impact that enhances traditional financial measures.
One participant noted, “I gain the most satisfaction in helping executives individually and collectively appreciate their own ability to lead their organisation to success.”
✅ Practical Tip- Identify organisations and roles that align with your personal values to ensure a more fulfilling and rewarding experience.
How Organisations Benefit from Advisory Professionals
Advisory board members bring significant value to organisations, offering critical insights to explore challenges, identify growth opportunities, and refine strategic intent. Advisory roles create a bridge between traditional governance, leadership and external expertise, helping organisations stay competitive and forward-thinking.
A senior executive from a global consumer brand remarked, “Advisory board members are invaluable strategic partners. They help us stay ahead of trends, make informed decisions, and address challenges proactively.”
Organisations are more frequently turning to advisory boards for fresh perspectives, risk management, and improved governance, positioning advisory professionals as key players in shaping the future of their industries.
About the Advisory Board Centre
The Advisory Board Centre is the global professional body for the advisory sector. We work collectively with our members to raise the standard of the global advisory sector – driving value for professionals and the organisations they serve.
With members in over 30 countries, the Advisory Board Centre is the leading authority on advisory board best practice and is the only organisation globally that provides certification for advisory board chairs via the Certified Chair™ Executive Program.
Through our Advisory+ service, our global experts work closely, and confidentially, with organisations that are committed to best practice and seeking to achieve high quality advice and impact from their advisory boards. Learn more about how we help organisations.
To learn more about best practice advisory boards, you are invited to access complimentary resources including: