How Armacoin Offers a Cost-effective Alternative to Digital Advertising.

Digital advertising came with a bang claiming to be an inexpensive platform for advertisers to promote their products and services, strengthening their market presence. The novel marketing platform making use of the infinite purview of the web and the internet was an innovative alternative to traditional marketing. But recent trends show that digital advertising is not as cost-effective as it used to be. 

The cost of running digital marketing campaigns is skyrocketing. In fact, the inflation in the digital marketing industry when compared with its traditional counterparts including radio and TV is nearly double. Keeping track of the digital marketing expenses of the previous 2 years, in 2019, it was found that the costs had risen by a whopping 12%! 

What could be the reason? What are those hidden factors that we haven't been paying attention to? Let's find out. 

1. System Under the Control of a Few 

The digital marketing industry is undeniably under the control of a few giants like Google and Facebook. It is almost impossible to penetrate the industry. Even if one was to, it will take years to harness a huge user base, unless the platform provides a unique experience to its users. The pioneers still continue to reign the industry, with time and popularity to their favor. 

But as the popularity of these platforms rises, so does the cost of advertising on Facebook and Google. At least, that's what the statistics show in recent years. Digital advertising expenditure has even outstripped TV ads. We can only expect it to surpass itself in the coming years. 

With rising costs, the efficiency of digital advertising platforms becomes ambiguous. The value they provide when compared to their traditional counterparts is in question. Middlemen fees amount to a major share of advertising costs. Can you imagine how much we could save if middlemen commissions were eliminated! 

2. Invasion of Bots in Online Advertising 

Non-human traffic to a website is nicknamed bot traffic. Software running automated tasks can undertake repetitive tasks in the fraction of a second, unthinkable to human beings. 

The superhuman capabilities of bots can be used or misused. Almost half of the web traffic is from bots. But we don't have to worry about them all. While Google and other search engines use bots to crawl websites and index their pages, they can also be threatening to website owners. They sometimes target websites with heavy traffic and take them down. We have to be careful about 28.9% of the traffic which can be labeled 'menacing'. They tamper with digital ad analytics. 

3. Crack in the Relationship Between Advertisers and Consumers 

The interruptive nature of digital advertising has crossed all limits. If you ever make the mistake of typing in queries related to products or services, you are guaranteed to be followed by Facebook and Google pixels wherever you go on the web. 

In a recent study, it was found that the audience prefers digital ads that are less frequent. As per 37% of the responses, they are more likely to do business with a brand that doesn't lodge them with incessant ads. 

Ad Blockers 

Today, there is a wide range of software available in the market to block ads and browse without pestering ads coming in the way. While this is good news for the audience, that is not the case with digital advertisers. With potential clients enabling ad blockers on their sites, it becomes intensely painful to promote their products and services, increasing the advertising costs in the process. 

Bringing Blockchain to the Advertising Industry, Armacoin sets the path 

As per the new trends, reaching a smaller audience with each passing day has become the norm of the digital marketing industry. If you are in digital advertising or have ever run a digital campaign, you might have already started to question the comparative edge digital advertising guarantees, especially when it comes to cost-efficiency. 

The web is the new way to go. There is no denying that. There is more to the web than what we had known. While the fact that companies investing digitally will get a headstart in the race stays true, enterprises should be more open to exploring innovative ideas. The Armacoin platform integrates blockchain to the digital advertising industry to revamp it as a whole. 

Armacoin will be a platform accessible to everyone, bringing blockchain to every household. Advertisers, publishers, and the audience get value for what they provide. All transactions are carried out in Armacoin GZM coins, based on Ethereum blockchain. It allows you to use all the advantages of payment and storage of funds in a crypto wallet. 

Below is a list of the factors that make the Armacoin platform a cost-efficient substitute for traditional digital advertising platforms that are known to us. 

Technology with a Purpose

In blockchain applications, how technology is being used for the sustainability and development of the industry plays a great role. If the application fails to establish its relevance and the value it brings forth, the token will become stale and the platform will fail to make an impact. 

Within a short period since inception, the Armacoin platform has proven its applicability. The innovative application of technologies including blockchain to enhance privacy, security,  transparency and user experience has won hearts. 

Zero Commission to Middlemen

The Armacoin platform was built to make technology accessible to everyone, financially and otherwise. Keeping up with the spirits of blockchain technology, the system is essentially decentralized. The decentralized ledger, the heart, and the soul of blockchain technology is being monitored by multiple beneficent networks. A wonderful example of this is the bitcoin cryptocurrency. 

Rather than relying exclusively on a trusted authority to vouch for the authenticity of the transactions, Bitcoin relies on its distributed ledger. The transaction of the currency has been going on leaving no loophole for looting for years. This speaks volumes about the reliability of blockchain distributed ledger and its ability to exist without centralized authorities. 

As a result, a huge pile of money will be redistributed among advertisers and the audience. Advertisers, who no longer have to pay middlemen for bridging the gap between them and their potential customers can channel this money towards landing on a more valuable audience. 

Reward System in Place

There is more. The audience is paid in Armacoin GZM coins for the time they invest in watching the promo ads, which is unknown in the conventional digital marketing space. An incentive system of advertising is followed on Armacoin. 

In traditional marketing, to the contrary, the audience is manipulated to convert them into potential leads. There is no escaping the pry eyes of social media giants who keep tabs on our browser history and even messages to smear our walls with advertisements. 

More often than not,  instead of converting them into clients, these advertisers end up being spammers in the eyes of the audience. With the reward system in full swing, the industry will become cost-efficient in turn, aiding in the growth of small businesses and large businesses alike.

Know Where Your Money is Being Spent

To mitigate and minimize splurge, it is imperative that we know where our money is being spent. Although each traditional digital advertising platform has one means or the other to track the performance of the ad campaigns with the advanced innovative software, the accuracy of these analytics is often in question. With bot traffic taking over the industry, one can only hope the overwhelming traffic figures have been contributed by human beings. 

The distributed ledger in blockchain is immutable. Even the most advanced programmer cannot hack into the system and tamper with the data. Transactions, called blocks, are linked on the blockchain network with a hash pointing towards the previous block in the blockchain. The hash and digital signatures can be verified to ensure the authenticity of the transactions. 

With Armacoin advertising, you get reliable data in your hands. There is no bot traffic, errors or frauds. The marketing campaign can be tweaked according to data derived by the system and better strategies can be put into action. 

Targeting One Step Ahead

As we mentioned, on the Armacoin platform, customers are rewarded for watching ads. What does this essentially mean?

The audience chooses the ads they wish to watch. Unlike in traditional marketing, just because they looked up for the climate in Italy, they are not bombarded with Airbnb ads every time they open a browser window. 

This system ensures a far more efficient targeting of the audience. People who watch the ads do so because they want to. In return, they are rewarded too. 

Conclusion

Armacoin takes pride in being one of the first platforms to bring blockchain technology to the advertising industry. If you are disheartened by the escalating costs and corroding efficiency of centralized digital advertising, the Armacoin platform has something exciting in store for you.