How to Avoid the Commodity TRAP

In sales, we know how much better and different our product is from the alternatives, but our prospects always want to put us into the commodity trap. So how do we avoid this to be on the same page? This is the topic of today's episode of The Brutal Truth.

Here is what you will learn:

• Why do clients want to view us as a commodity?
• Why do we have no power if we are a commodity?
• How to differentiate from the alternatives.
• Why the commodity trap is a deal killer.
• How to maximize the deal size.

This is for you if you want to win more deals at the list price. You can listen to the full interview on iTunes and Spotify or watch it on YouTube.