How brands win point of market entry and drive LTV with Fetch

Brands need the best-possible data to direct marketing strategies and predict revenue. Customer lifetime value (LTV) is crucial for marking informed decisions, yet it remains notoriously difficult to calculate accurately. 

Fetch, America’s Rewards App, is transforming how brands understand and leverage LTV. Endorsed by KPMG for providing a “uniquely clear view” of campaign impact, Fetch offers unmatched insights and razor-sharp targeting – even as traditional purchase signals wane. 

To demonstrate the platform’s effectiveness, Fetch conducted a 15-month study involving 2.5 million consumers. The team set out to prove Fetch’s ability to drive both initial and repeat purchases.

Spoiler alert: It succeeded. 

The Fetch effect

• Users exposed to new brands on Fetch are 5-15% more likely to make their first purchase. With repeated exposure, that likelihood rises to 40%. 
• Fetch boosted sales by 5-15% during the observation period. That’s a lot of additional revenue.
• For campaigns targeting new brand buyers, Fetch delivered up to 3x the activation cost in incremental brand sales. This is a world-class return on investment.   

Harness Fetch for your brand 

Partnering with Fetch gives brands a competitive edge. With state-of-the-art technology and unparalleled precision, Fetch enhances testing to refine promotions, optimize spend and maximize consumer engagement. Plus, with reliable purchase attribution, brands can confidently sustain buyer interest and slash customer acquisition costs. 

Fetch is more than a rewards app. It’s a powerful platform driving consumer engagement and brand growth at scale. Read more about the Fetch effect and this lifetime value study over on the Fetch for Business blog.

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Notice anything new in your Fetch app? We launched a suite of new features – Fetch Shop, Offers Nearby, Point Boost and a refreshed eReceipt UX – and they’re already delivering game-changing results. 

Fetch in the News

Here are Fetch’s top media headlines from the past month:

• Fetch CMO Robin Wheeler appeared on OMD RedTalks to discuss how rewards are transforming loyalty programs.
• Fetch GM of Household Essentials Berit O'Connor shared the measurement methods brands need to master in a recent ADWEEK webinar.
• The future of retail media includes retail-agnostic media networks like Fetch. GM of Retail and Restaurant David Parisi joined Albertsons Media Collective's The Garage Podcast to talk about how these technologies can work together.
• Fetch provides a compelling option for how advertisers might handle over-attribution, according to AdExchanger.
• According to CNBC, Fetch is helping Americans to stop 'spaving' – spending more to save more.

Industry News

As America’s Rewards App, we have a finger on the pulse of consumer behavior – but also industry news and updates.

• Retail media is moving beyond performance to become a tool that marketers can use to drive both sales and brand awareness, according to eMarketer. 
• Consumers are eager to save, and they’re increasingly turning to more affordable goods and services, as reported by Axios. 
• Zero-party data is invaluable for brands, but consumers don't place much monetary value on their personal information. Because of this, Adweek columnists argue that companies are better off providing intrinsic value, like loyalty points, instead of trying to pay users for their data.
• Google is delaying cookie depreciation until 2025, citing Privacy Sandbox complaints from adtech companies, publishers and ad agencies. 

If you would like to read future editions of the In a Snap: Fetch for Business newsletter, remember to subscribe and follow us on LinkedIn.

All the best,

Fetch for Business