How Brian Dean built Exploding Topics to $83k+/MRR in 3 years.

How Brian Dean built Exploding Topics to $83k+/MRR in 3 years.

To 6,687 of us on here. Here is a section on how Brain built Exploding Topics into a successful SaaS business using email newsletter and SEO.

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The Reverse Outreach Method

The method works in this simple way - instead of publishing content and hoping to get backlinks, you reverse engineer the content to attract link creators.

You are linkable assets for creators (bloggers) and journalists. These are mainly statistics and database aggregation.

Using this method, Exploding Topics gets over 1,347 backlinks every month. Here is how the strategy works:

1. Find journalist keywords - when looking for data and stats to link to In the case of Exploding topics, they write on technology. Example; How many SaaS Startups are there? - Bloggers writing on SaaS startups are probably looking for stats on this topic.

2. Outline how you want it to look. Frontload with the value. Keep it short and straight to the point.

3. Take advantage of internal linking with related content pages you have written on your topic. You wanna be the source. Consider linking to the source if you are doing an aggregation of stats.


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That is all I would gather with my free limited time.

Let me know your thoughts on the research. Send a reply or DM on LinkedIn 

Thank you for reading!

God speed!

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