How to bring Profitability and Sustainability in your Signage

Despite the boom in e-commerce and the well-publicized pressure on the high street, bricks-and-mortar businesses continue to dominate the economic landscape. Presenting their brand effectively has never been more important.

However, businesses and building managers have to consider multiple often competing priorities when designing and developing their signage:

• Ensuring that the signage depicts and represents the visual identity of the brand accurately and to the appropriate standard
• Find the right balance between quality and cost of manufacture and installation.
• Component validation is key to control operational costs and onsite maintenance which if compromised otherwise can be tricky, tedious and expensive
• Governments across the world as calling for businesses to work towards Sustainability and environmental considerations

With the growing voice of the sustainability manager within modern business, it’s becoming easier to settle one of the age-old disagreements between the procurement team and facilities management, who tend to approach signage from two opposing points of view. Procurement teams typically seek to drive the best deal (e.g., lowest cost) for the sign purchase, without necessarily considering the other key factors such as the energy consumption, maintenance and disposal costs to the business. These would be the responsibility of facilities managers and the finance teams paying the utility bills each month.

Now, with the reputational and financial risks associated with neglecting their sustainability goals, businesses are prioritising long-term value over short-term savings, considering the total cost of ownership (financial and environmental) rather than the design and installation costs in isolation.

Selecting the right lighting partner is paramount

At GE Current - A Daintree Company, our aim is to provide best uniformity possible using the lowest number of modules offering the lowest level of power consumption to deliver a satisfying brightness level.

Tetra® from GE Current is synonym to high-efficiency, long-life LED signage lighting systems and are the best-in-class performance for channel letter, cabinet sign and border lighting applications. For years, Tetra® LED lighting systems have been leading the pack when it comes to signage. The Tetra portfolio consistently provides better light, uses less material, reduces energy and maintenance costs, and comes from a company you can trust.

Uniformity of illumination is the goal of every sign maker and in order to achieve this in the most cost-effective and sustainable way, it’s important to ensure that no light is wasted from each and every module. By directing otherwise “wasted” light towards the sign face, a good optical system such as Current by GE’s OptiLens™ technology will allow the sign maker to achieve uniform illumination with fewer lighting modules, resulting in lower power consumption, fewer points of failure during the sign’s lifetime and less in the landfill at end of life. With fewer modules to incorporate into the design, installation times will also be reduced.

As well as potentially cutting the number of lighting modules required for a project (often by as much as 33%), a lens can also offer additional protection for the LED against environmental conditions, physical damage and lumen degradation.

However, with uniformity of light as the goal, the design and layout of the LED modules becomes critical. By using our LED design tool to plan the layout of lighting modules within the sign, businesses can ensure that they have used the optimal mix of materials to ensure consistent, high-quality output without any waste.

The testimony to the above claim is the case study of the installation of the sign for LAVAZZA installed in Italy. This large sign on top of a building used in total 1,358 Tetra Powermax HO LED modules, each channel letter measuring around 7 meters high and the giant center “A.” measuring 8 meters high. It surprised everyone that we were able to achieve such grandeur with fewer LED modules.

Brands around the world trust Tetra® for making their brand stand out.

GE Current has track record of being a successful lighting solution provider backed with a reputation that is unsurpassed in the industry. It has the list of Satisfied customers who have benefited from its dedicated international support programs.

To know more mail us to anand@currentledlighting.com or

call +971 504391808