How to Build Your Brand’s Permanence

How do you ACTUALLY ensure that your personal brand is built to last? What specific steps do you need to take to solidify your brand identity? 

A solid personal brand identity helps you get recognized by publications, industry leaders, and, most importantly, your target audience.

Why bother about permanence?

Many people mistake building a personal brand by just posting many pieces online. However, your objective is much more than scheduling posts. Your personal brand must position yourself as a trusted authority in your niche.

Trust is the ultimate catalyst for scaling your business.

How exactly do you garner this kind of trust?

4 Actionable Tips to building permanence

Identify the Right Publications

The first step to building a reliable personal brand is pinpointing publications where your expertise will shine. The key is to avoid sales-focused outlets and focus on platforms that help build your authority. By contributing to the right publications, you elevate your credentials, and over time, you’ll start crushing the SEO game, making your business stand out from your competition.

Crafting Strategic Content

The second piece of the puzzle is to post high-quality content that aligns with your vision. Each piece must showcase your expertise and always look to answer the question, “Why you, why now?”

While contributing to reputable publications, be mindful of their standards, formatting, and other nuances.

Long Term Opportunities

Building permanence is all about consistency, and posting one-off pieces isn’t enough. The real magic lies in securing repeat contributor opportunities to ensure your voice stays in the conversation.

Networking with publication editors and managers is another way to stay ahead of the game.

If you’re feeling overwhelmed with all this publication know-how, I’d love to break it down and show you how we can built a 90-day personal branding roadmap for you.

Leveraging Your Contributions

The final trick is to turn your credibility into something bigger. By being featured on Forbes, Entrepreneur, and other publications, your personal brand gets a fabulous stamp of approval, which builds trust and positions you as a leader in your industry.