How Mobile Apps Help in Advancing Digital Transformation
The greatest buzzword of today is digital transformation. Hence, a growing number of enterprises today are busy formulating their plans for digital transformation. One study shows that 70% of companies either have a digital transformation plan or are actively working on one.
When you look around, you'll find many instructional resources figuring out digital transformation aspects such as agendas, roadmaps, and solutions to problems. But before that, let us understand the basics of digital transformation first.
What is Digital Transformation?
Leaders frequently make the mistake and assume that digital transformation applies to the direct approach of increasing a company's use of technology.
However, digital transformation is adopting the latest digital technology to transform services or industries by substituting non-digital or manual processes for digital processes or replacing older digital technologies with newer ones.
Digital transformation's comprehensive societal transition makes companies adopt a modern mindset that promotes challenges, experiments, learning from failure, and questioning the status quo.
Digital transformation is not about bringing digital solutions into numerous business areas but digitally innovate the business and provide value to consumers. That's how it allows corporations to develop innovative business models, reinvent their leadership style, and create competitive-edge goods.
But Why Digital Transformation?
There are several reasons why a digital change right now is a smart idea:
- Data reveals that technologically advanced companies are 23% more profitable than their counterparts that have yet to engage in digital transformation.
- One research found that the most significant digital transformation values are; 40% increased operating efficiencies, 36% quicker time to market, and 35% better capacity to satisfy consumer needs.
But it's just the tip of the iceberg. There are other advantages of digital transformation:
- It helps by automating manual tasks to improve business processes: Digital technologies encourage staff to devote their resources to mission-critical activities that computers do not execute (for example, being creative or advising clients).
- It enhances customer experience significantly: To help clients navigate the resources most comfortably whereas automated systems create an omnichannel support experience.
- It drives decision-making through data: Automated solutions to simplify operations give greater corporate exposure.
- Greater agility and versatility: Creative software tools can be quickly implemented to cater to various business roles or divisions' needs. That way, you avoid the severe mistake of departmentally isolating your results, making businesses flexible and sensitive to consumer demands.
- This means higher security: It may be difficult for a firm experiencing rapid growth to rely on its archaic systems. Besides, such devices are vulnerable to cyber-attacks. Companies can help preserve and secure their data by converting to new computing systems.
So, how can mobile apps help in advancing digital transformation success?
Mobile Application's Role in Digital Transformation
Companies can use digital technology such as artificial intelligence, deep learning, cloud, and analytics to provide an unparalleled customer experience on a single platform.
Such technologies improve customer experience and capture relevant data for the companies on the backend. Here the method is essential. And if you attract workers and clients into your app on one site, you have to keep them engaged.
Additionally, to protect, interpret, and use the data, you need to further empower yourself with digital resources and technology as you collect the data.
If you are unable to get the staff and clients to do what you planned on the application, chances are you will not be able to produce the desired data. Therefore, to accomplish it, you must organize the engagement well to gather multiple forms of:
- Employee behavior
- Customer activity
- Competitor activity
- Supply chain real-time results.
Consumer actions will be predicted through customer lifecycle levels, using the information obtained from the mobile app. This will help you recognize if the person is at risk and handle him accordingly. There will also be details relevant to your internal practices and vital procedures in the supply chain that might help you locate the leaks. With the input, you will take steps to plug the leaks and further optimize the processes to increase efficiency.
Why Mobile Apps?
A mobile interface is digitalization's principal tenant and thus plays a vital role in the modern transition's progress. The overall mobile hours spent online is dominated by apps today. Everything is done via mobiles, from general searching to reading emails. It gives companies a broader reach to use the technologies, to pull together all aspects of their enterprise on a common platform. Here are some statistics from our previous post on the same topic looking into why enterprises need to count mobile application in their digital transformation strategy –
As brightly observed by Appinventiv,
- "57% of digital media use comes in through apps.
- On average, any smartphone user has over 80 apps, out of which they use 40 apps every month.
- 21% of millennials visit a mobile application 50+ times every day.
While the statistics establish the rising growth of mobile apps, what we intend to cover in the article is the pivotal role mobile applications play in digital business transformation. To understand it from the entirety, we will first have to look into what digital transformation is and what it entails."
Examples of Mobile Apps Advancing Digital Transformation
Emerging technologies, like IoT, AI, ML, and mobile apps, helps companies change their operation. Here are some of the instances of mobile applications being used to transform digital solutions.
Digital transformation in Manufacturing
In improving manufacturing efficiency, mobile apps play a crucial role. The mobile apps help operators and supervisors carry out floor operations on-the-go and speed up production by exploiting the applications' power combined with emerging technologies such as IoT, AI, etc. The apps allow operators to access and exchange computer data with supervisors in real-time.
Digital transformation in Construction
For building firms, asset monitoring is daunting. However, tracking assets' and similar complicated tasks can be streamlined using a mobile app. It is often possible to reduce the asset expense (at least 30%) associated with the process.
Digital transformation in Retail
Management of order fulfillment is also dynamic and causes bottlenecks for most retail firms. Customers have appreciated a hassle-free order of automating the service across mobile applications. In comparison, merchants enjoy a seamless distribution process that increases customer experience.
Digital transformation in Healthcare
Mobile applications have taken the healthcare sector by storm. Medical applications, traditional consultation, medical claims, and medical advice are now seamless for patients. They can get reports on mobile devices. Simply placed, mobile apps help healthcare facilities provide adequate patient care.
Digital transformation in Media
By incorporating mobile apps into its transformation approach, the advertising industry excels. The media industry can exchange data in real-time from every place quickly and reliably with mobile apps and automation. On the other hand, the apps allow users to post images and videos of engaging activities in real-time to social networks.
To conclude, there are no endpoints of a digital transformation path. And you have to ensure that you prefer scalability and modernization in every area of the enterprise to go forward at all times. A readily available mobile app helps you do so.
Well said. Mobile apps are becoming more popular these days.