How can you create a winning Omnichannel experience?
If you want to be on top of the game, you must give your customers a consistent experience across your online and offline touchpoints (website, app, social media, email, SMS, WhatsApp, call-center, retail store, and events). And having a solid Omnichannel Marketing strategy will maximize your ROI, since 86% of shoppers regularly channel-hop across two channels.
So, how can you do it the right and effective way?
1. Understand your customers deeply
When you understand them, you’ll know how to operate for them. Therefore, identify the kind of platforms your customers frequently use to shop, observe their purchasing behavior, understand the challenges they face while they shop, how they interact with your website or app, and which devices they use to complete the purchase. Once you have the data, it will give you the insights you need to connect your customers with the right touchpoints and adjust the content accordingly.
2. Segment your users and personalize the journey
With the data you collected before, develop a detailed plan that shows how you want the experience to be and create categories based on the common behavior patterns you’ve identified. Then personalize the journey for each type of customer that fits on those categories.
3. Use Marketing Automation tools
These tools will help you with getting the context of your customers right, so you don’t give the wrong messages to your customers, and will also help you with the conceptualization and implementation of your strategy, which has to be customer-centric.
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Great Omnichannel = Great Customer Experience
Strengthen the key touchpoints of your business and provide solutions to the issues your customers face during the journey, so you can reduce your churn and increase customer retention.
Final recommendations:
Your Omnichannel Strategy must be:
Do you want to create a solid Omnichannel experience for your customers? Contact us and offer them a seamless shopping experience. https://seeed.us/omnichannel-commerce