How to Craft an Effective App Name for Growth & Visibility?
Why does your app name matter?
👉 App name=Brand name
Yeah, that's the primary way users will recognize and refer to it. A unique name helps in building brand awareness, making your app memorable and easily searchable.
Tips for choosing an app name
● Ensuring Uniqueness
● Pronunciation and Cultural Relevance
● Gathering Feedback
OK, now let me explain.
First off, before you lock in a name, make sure no other app is using it. Also, check if the URLs and social media handles are available. Why? Because a unique name not only sets your brand apart but also boosts its visibility in search results.
Next, you want the name to be easy to pronounce and culturally relevant for your target audience. It should be spelled correctly to prevent any confusion and to make it stick in people's minds.
Finally, don’t just rely on your own judgment. Share your potential names with people who fit your target audience - friends, family, or colleagues. This feedback will give you valuable insights and help ensure the name resonates with them.
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The app name should clearly convey what your app is about.
It should relate to the app's niche or features, helping potential users understand its purpose at a glance. This is where App Store Optimization (ASO) and keywords play a vital role.
Alright, here's the deal.
Keywords in your app's name carry the most weight when it comes to ranking. This applies to any word in the app name field. So, a smart keyword strategy means adding extra terms after your brand name.
When you're planning your app's name, you've got to keep it under 30 characters. That's Apple's limit for the App Store. But honestly, it's even better to aim for 20 characters or, if you can, just 15.
Why? Because the shorter your app's name, the more room you have to add other keywords. This is super helpful for new apps that are still working on building brand awareness.
Initially, not many people will know the exact name of your app. But trust me, they're searching the App Store for apps like yours using keywords. So, make sure to put the most important and relevant keywords in your app name to drive more traffic your way.
Try ASOWorld's free ASO tool to diagnose your app's name and keyword situation. We've got all the data you need to help you choose the right organic ranking strategy.