How to Craft Exceptional Content in Half the Time

If you’ve ever felt overwhelmed by the pressure to create content while juggling your other responsibilities, you’re not alone. You know content is important for your business, but finding the time to produce it feels impossible.

In today’s world, content is crucial for business growth. The pandemic changed how we connect with prospects, making it harder to engage face-to-face. Without a consistent content strategy, you risk becoming invisible to your audience.

At Complete Game Consulting, we understand your struggle. We host private workshops for insurance partners and agencies nationwide, and a key topic in these workshops is "Creating a Content Strategy."

One of our recent workshop attendees, a producer in a competitive market, asked, “How can I create content when I’m constantly traveling and meeting with clients?” It’s a valid concern, especially when time is your most valuable resource.

The Solution: Document, Don’t Create

You don’t need to dedicate hours to crafting perfect content. Instead, try this simple shift: document what you’re already doing. Capture moments from your daily routine, like client meetings, open enrollment events, and prospect calls. After each meeting, record a quick video sharing the challenges you discussed and the solutions you provided. Chances are, your prospects are facing similar issues.

Leverage Your Authentic Experiences

When you document instead of create, you share authentic stories that build credibility and relatability. Your audience doesn’t just want to know about your business; they want to know YOU. This approach allows you to maintain a genuine presence, even when your schedule is packed.

Next time you’re in between appointments or wrapping up a client meeting, take a moment to document your experience. It’s a simple, efficient way to create engaging content without sacrificing valuable time.

By documenting your journey, you’ll create content that resonates with your audience and keeps you top of mind—helping you stand out, even in a crowded market.