How to Craft Recruiting Emails to Attract Talent?
A well-crafted email can catch the attention of top talent and convince them to apply for the role employers have posted.
Emails are 40 times more effective when it comes to engagement. Crafting a perfect recruiting email isn’t easy. 85% of recruiters say that email is the channel they use the most for building relationships with talent.
Ready to know some secrets that will help emails to stand out even in the most crowded inbox of the right talent? Read on.
3 Key Steps for Writing Recruiting Emails to Attract Talent
1. Do some background research
Do some background research on a candidate before crafting a recruiting email.
Personalize in such a way by highlighting some of the candidate’s unique traits and accomplishments.
LinkedIn is the easiest way to find personalization elements to include in the email. Talents in their LinkedIn profiles often include projects they have worked on or any awards they’ve received.
Focus on things such as candidates' published articles or tweets about their accomplishments. Candidates will appreciate the time recruiters take to check them out.
2. Focus on how they’re a good fit for the job and the company
After finding their professional highlights, the next focus is on showing them why they should join the company.
Via LinkedIn profiles recruiters can evaluate a candidate's past & current roles related to the job they’re hiring for, which is a good way of determining how well a candidate's prospect suits the company culture.
3. Writing the recruiting email
The following 6 parts contribute to the candidate’s first impression and not only can influence them to open the email but also, they will reply to it positively.
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1. The most important part of the email is in the Subject Line. It’ll determine whether a candidate opens the email or not.
Be clear as the candidates should know the company’s intentions right away. If they think email is about something which doesn't interest them then they might not continue reading. When recipients' names are added their email open rates are increased by nearly 20%.
2. Greeting sets the tone for the rest of the email sent.
3. Incorporate an Introduction that hooks the candidate in. Mention their published articles or tweets about their accomplishments.
4. The pitch section of your email is the Main Body where discuss how their skills align and would be an asset to the job and how they can benefit from that will help them in upskilling and achieve their goals.
5. A strong recruiting email should always have an Avenue for candidates to have a clear next step. The key is here to leave candidates to decide whether to reply, a follow-up call, do an on-site interview, or have future conversations.
6. Make sure your Signature contains all the information, say the company’s name, address, website link, and contact info, and also link to the job description page before wrapping up the email.
How to Write a Recruitment Email:
Now let’s see how recruiters put theory into practice.
When you're reaching out to potential candidates, You can use the below template to contact them.
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Senior Financial Analyst - Senior Accountant - Financial Business Partners - Senior Business Analyst at Aspen Technology. Career Coach & Mentor.
2yThanks for sharing, very informative.