How are design agencies actually using AI in 2024?

How are design agencies actually using AI in 2024?

Jaipur Foot - A design case study #100daysofdesign

2 Million artificial limbs & prosthetics. 27 countries & counting. Zero fees.

What are we talking about?

Jaipur Foot or Jaipur Prosthetic - a pathbreaking #innovation which is the most widely used prosthesis foot in the world.

An artificial limb, available free of cost that allows the #disabled population to walk, run, trek, swim, squat, sit cross-legged, walk on uneven terrain, work in wet muddy fields, climb trees, and pedal bicycles.

So how did the Jaipur Foot enable millions? Dive into the story here.


How design agencies are actually using AI in 2024

Forget the hype: how are AI tools actually being employed in the creative world right now? There's been much controversy about AI and its effect on creative jobs.

AI is now being used by creative agencies for:

  • Explaining ideas
  • Art direction
  • Gen art limitations
  • storyboarding
  • consistencies & coding

In other words, ultimately, we simply don't know what will happen with AI. But, what we can bet on is that AI will be a significant tool in most agencies in the coming years.


Adobe’s new prototype generative AI tool

Project Music GenAI Control can generate audio using text prompts and provides editing features to customize the results within the same workflow.

Adobe’s latest generative AI experiment aims to help people create and customize music without any professional audio experience.

“One of the most exciting things about these new tools is that they aren’t just about generating audio,” said Nicholas Bryan, a senior research scientist at Adobe Research.


Our comic pick of the week


6 Design principles for Gen-AI applications

Six principles to help design practitioners create generative AI user experiences (UX).

Three principles focus on unique characteristics of generative AI systems, and three principles offer new interpretations of existing issues with AI systems



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