How do I build a new CRM (Level 1.2)
Database size is often one of the most difficult problems to judge when building a new CRM.
For instance, Salesforce has a limit of 10GB per org. although the basic version has allot less. once you hit this limit, Salesforce typically charges $125 per month for 500mb more data storage. That's right, do the maths, it gets mega expensive.
ACT! crm has 2 options. one is hosted on their site, and one where you host the CRM yourself. This can help with the extreme costs of holding data, especially if your doing very large transaction numbers per month. definitely a worth while thought!
Lets say your Netflix, and your using salesforce to manage all your monthly subscriptions. Netflix has roughly 214 million global paid memberships. If you keep a record of each transaction, month after month for each account, the data storage requirements will just keep spiralling. To run Netflix through salesforce is easily a $10m+ CRM system. But let's say the total amount of data in salesforce doesn't exceed 1TB. A 1TB hard drive is less than $200 to buy. So the amount of storage your using is more than just one hard drive. The larger the salesforce org, the more it affects the server your on. Salesforce has a limit, and under this scenario, Salesforce forces the CRM database to be split and joined together with a bridge. That's right, you heard me correctly. Now your running "2" CRMS and all your costs just doubled in that one action.
So planning how much data you capture in any CRM but especially with all of Salesforce's bells and whistle functionality, really needs to be road mapped out before deployment.
Perhaps we'll cover CRM roadmaps in a later article.
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Let me know if I can be of any help on this or feel free to comment.
Have a great day
Greg
Photo by Tommy Bond on Unsplash