How Do You Analyze Your YouTube Shorts

YouTube Shorts is a new feature that allows users to create and share short-form videos on the platform. Since the launch of Shorts in 2020, it has gained massive popularity among creators and viewers. With the growing popularity of Shorts, it has become essential for creators to analyze their Shorts' performance to optimize their content strategy. In this article, we will discuss how to analyze your YouTube Shorts and improve their performance.

Understanding the Metrics of YouTube Shorts:

Before analyzing your YouTube Shorts' performance, it is essential to understand the metrics available on the platform. The metrics available on Shorts are slightly different from regular YouTube videos. Here are some metrics to consider:

• Views: The number of times your Shorts have been viewed.
• Likes and Dislikes: The number of likes and dislikes received on your Shorts.
• Comments: The number of comments on your Shorts.
• Shares: The number of times your Shorts have been shared.
• Subscribers: The number of subscribers gained from your Shorts.

Analyzing Your YouTube Shorts Performance:

To analyze your Shorts' performance, go to the YouTube Studio and click on "Shorts" from the left-hand menu. Here you will find a list of all your Shorts and their performance metrics. You can sort the Shorts by views, likes, comments, and shares to identify the top-performing Shorts.

Identifying Your Best Performing YouTube Shorts:

Once you have identified your best-performing Shorts, you can analyze them to understand what makes them successful. Look for commonalities such as the topic, format, length, and engagement. Identify what worked well for those Shorts and try to replicate those elements in your future Shorts.

Understanding Your Audience Engagement:

Engagement is a crucial metric when it comes to Shorts. Look at the number of likes, comments, and shares on your Shorts to understand how your audience is engaging with your content. Analyze the comments to identify common feedback, questions, or suggestions from your viewers. Use this information to improve your content strategy and create Shorts that resonate with your audience.

Optimizing Your YouTube Shorts for Better Performance:

Based on your analysis, optimize your Shorts for better performance. Here are some tips to consider:

• Create Shorts on trending topics that are relevant to your niche.
• Keep your Shorts short and engaging, with a clear call to action.
• Use eye-catching thumbnails that grab the viewer's attention.
• Optimize your Shorts' title and description with relevant keywords.
• Promote your Shorts on other social media platforms to increase their reach.

Real-Time Data:

As of May 2023, the average duration of the top-performing YouTube Shorts is 15-30 seconds. The most popular categories for Shorts include music, dance, comedy, and beauty. The average engagement rate on Shorts is higher than regular YouTube videos, with an average of 10-20% likes, 2-5% comments, and 1-2% shares.

Conclusion:

Analyzing your YouTube Shorts' performance is essential to improve your content strategy and increasing your Shorts' reach and engagement. By understanding the metrics, identifying your best-performing Shorts, and optimizing your content, you can create Shorts that resonate with your audience and achieve better performance. Use the tips and strategies outlined in this article to take your YouTube Shorts to the next level.