How To Dramatically Stand Out From Your Competition as a Coach, Consultant or Course Creator

How To Dramatically Stand Out From Your Competition as a Coach, Consultant or Course Creator

If you’re providing coaching, consulting, or creating courses or memberships and want to stand out from the competition, you need an IP framework.

What’s one an IP Framework??!

It’s an Intellectual Property framework - a model, a step-by-step system, your unique way of getting people from A to B…..

Basically, it’s your special recipe and YOUR way of taking people on a journey of transformation in your topic.

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To create an IP Framework, you:

• Start with Your Client’s Journey: Imagine your ideal client comes to you on their darkest day. They want to become as much of an expert as you are. What would you discuss first? That’s your Step One.
• Brain dump every step that you walk people through when they work with you.
• Group together similar steps into major ‘stages’ or ‘themes'.
• Put them in order and name each stage based on the result that stage provides.
• Then develop a visual diagram, a model that illustrates the journey you take people on.

This become s a visual representation of your unique ‘process’ and system.

Your IP framework will now form the foundation of everything you create—every course, keynote, book, or coaching program. It’s the key to standing out dramatically in your field.

👉 Your Reflection today:

If you were guiding a client from their darkest day to their brightest success, what would your first conversation be?

What’s the first step you’d take them through?

What stages or steps does your pathway of transformation look like for YOUR customers?

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Remember:

Your IP framework is your unique fingerprint in the industry.

It’s what sets you apart and positions you as the go-to expert.

Sarah x

If you want my help to create your IP Framework - start with my ‘Framework Your IP’ workshop in my Legends Lab, or book a one-on-one call with me.: www.sarahcordiner.com/legends 🌟

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