How on earth will we make this year's number?
Timothy "Tim" Hughes 提姆·休斯 L.ISP
Should have Played Quidditch for England
It's that time of the year (again) where get given this year's number and we think ... oh shit!
We've had a number of sales leaders contact us over the last few days saying ...
"There was a day when cold calling and email could have got us our number, we had a fair wind and some luck. But not today. Everybody knows that cold calling and cold emails don't work, but nobody will come out and say it, apart from you guys. We've read a lot about social, but to be honest, we've had the LinkedIn trainers and the "hints and tips" sessions, but nothing happens. So convince us how social can help us?"
And we do .....
I have to be honest here, but most leadership teams end up saying "f!@£$%g hell" when we walk them through what a social selling methodology can give them as we walk them through case study, after case study.
Often the comments will be "shit, are we that far behind?"
We can show you how with a strategy salespeople are not wasting time on social.
We can show you how everything you do on social should be driving meetings / leads / proposals.
We can show you how you can get a better result with social than you can with cold calling and email.
We can show you how you can make your number this year!
This is not about spamming people with inmails, this is not about running your accounts for you and spamming people, in fact this is a spam free zone!
So who's social selling?
In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.
But surely cold calling has a better ROI than social selling? Not according to Merrill Lynch.
"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"
The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.
“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”
Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.
I don't believe you Tim!
If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course.
Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.
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Our VP of Sales Just got 83 likes on a LinkedIn post, so that means we are social selling? No!
I make strange electronic music that scares cats 🐱
2yI have already accepted a flat year for the house keeping business Cannot get staff No staff. No growth Relived that I am starting to diversify
Member of Câmara Internacional da Indústria de Transportes (CIT) at The International Transportation Industry Chamber
2yWell said
Digital Commercial Strategist - Developing people and organisations to become leaders in their sectors - TedX Speaker / Coach - Keynote speaker, event host/compere/moderator - Artist
2yAnd we are hearing that the number just go up quarter on quarter with no development to back it up....
Creating safe spaces to enable individuals and teams to learn, grow and develop. When not doing that cycling, reading and drinking wine...
2yCouldn't agree more Timothy, simple and effective methodology which with practice creates great social habits which bring in results.