How to feed content-hungry consumers?

Marketers understand the requirement to create and distribute a constant flow of relevant, original and engaging content. The challenge is where to get it from? Some power-house brands like Redbull, Pepsi and Adidas have their own content factories, purpose-built to deliver a daily stream of video, images and photography to feed social and digital paid media. Others rely on stock image libraries or task their creative agencies to fill the content pipeline. The content from libraries is inevitably generic. The agencies are built to produce small numbers of highly produced pieces of content, not the vast number that most brands need on a weekly basis. Companies like Talenthouse, Eyeka and Tongal offer an alternative. With a global community of 500,000 multimedia artists on its platform Talenthouse is the biggest. It works with brands and their agencies to tap them to create on-brief content at scale. The process is simple. The creative brief - or Creative Invite - is launched on Talenthouse. Artists respond to the brief by submitting finished creative work (for more complex productions they’ll submit creative concepts.) Typically hundreds of pieces are submitted over 2-3 weeks. The best work is chosen and money awarded to the top ones. All of the submitted work can run in social media and work can be licensed to run in paid media. The artists get money and exposure. The brands get high quality, authentic creative, at-scale. So far, Talenthouse has created campaigns for brands across the spectrum such as Spotify, Dell, Nestle, Intel, Marriott, Microsoft, Pearson and Paramount, to name just a few. And it has the ability to plan and buy highly targeted media campaigns to distribute the finished work, making it a one-stop solution for creating and distributing quality content at volume. The demand for short-form content is on the rise and brands need tools like this to feed the beast.