How to find and win the big deals and stay ahead of the game

After thirty years in B2B sales, I've come to realize that winning the lucrative, life-changing megadeals boils down to one thing...

It's about your ability to write smart business.

By smart business, I'm talking about crafting and delivering quality outcomes for you and your clients every single time.

So what does smart business look like?

Smart business deals are the holy grail for ambitious B2B Dealmakers.

They're the big-ticket, momentous deals that catapult growth, create legends, and transform your reality.

Smart business means your revenue forecasts are accurate and bankable because your deals are bulletproof.

Smart business demonstrates your ability to create client value and enterprise solutions that align with strategy and impact the bottom line.

Smart business fosters loyal and dependable relationships with executive decision-makers because you understand the language of commerce.

Smart business places you miles ahead of your competition because your deals represent wise investments and position you as a trusted advisor. 

Smart business sponsors creativity, resourcefulness, and lateral thinking that cultivates innovative and irresistible propositions.

Smart business determines that your dealings are professional, purposeful, and qualified, so your time and effort invested harvests returns.

Smart business produces collaborative engagement and negotiation based on reciprocity and mutual advantage. 

Smart business advances careers, elevates profiles, and accelerates abundant opportunities for those who possess courage and think big.

Three vital reasons why your clients want smart business

When you consider the client's perspective for a moment, you can start to appreciate the challenges and time it takes to reach a buying decision.

Firstly, more than ever, your clients have access to excessive amounts of information from which to filter, compare, and analyze. 

This often makes evaluation and selection arduous and protracted, even when the data is valid and helpful.

Secondly, your clients must navigate complex decision-making processes with diverse stakeholder groups to arrive at a consensus. 

Again this saps time and momentum as internal evaluations and considerations are made and often remade.

Thirdly, your clients are likely time-poor and bombarded by vendors with single-minded agendas who struggle to articulate value and address the client's needs. 

This causes client frustration and apprehension when what they really want is someone who understands their world.

It's no wonder we see longer deal cycles and prolonged decisions that hinder and delay your progress.

Smart business plays a crucial role in breaking down the barriers and bureaucratic roadblocks because it stands out from the crowd as the obvious client choice and meets every level of expectation. 

Smart business introduces insight, expertise, empathy, and integrity in an environment of skepticism and chaos.

Smart business erases your competitor from the mind of your client because you demonstrate superior commercial acumen that helps them arrive at decisions, sooner.

The bottom line is, your clients want to buy intelligent, value-driven solutions from credible partners who know how to conduct smart business. 

They'll even pay a premium for your solution and become a loyal advocate and referral.

So how do you write smart business?

The answer is Dealmaking.

The little-known, but highly effective practice of Dealmaking is designed for top-line business builders and sales leaders seeking competitive advantage and substantial financial performance.

As a revolutionary approach to new business development, Dealmaking outperforms and supersedes anything that's gone before. 

Moving away from the linear and institutionalized sales mentality, Dealmaking introduces a unique framework for revenue generation grounded in the principles of entrepreneurial thinking. 

It's this entrepreneurial perspective that distinguishes how you seek and develop smart business opportunities, and how you lead and close smart business deals, that changes the game entirely. 

If you're interested in finding out how you can generate increased revenue growth for your business minus the guesswork, frustration, and extra hours, I can help. 

You can schedule a time to speak with me personally by clicking on the invitation below.

I offer to talk about Dealmaking strategies and enterprise growth because it's my expertise and passion. I get tremendous satisfaction from seeing ambitious leaders, like you, achieve extraordinary results through conducting smart business.

Please know, if you do choose to get in touch, it's my genuine intention to discuss creative and easy to implement ideas, strategies, and tactics that will serve you in business and life. 

My agenda is not to sell you on anything. I'm merely offering to share wisdom and advice to those who want to get ahead.

To Your Success, Leon

Leon Potter, Co-Founder, The Dealmaker Academy