How to Find Your Voice and Help Others While You're at It
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How to Find Your Voice and Help Others While You're at It

It's easy to lurk on LinkedIn. Do it. Lurk - learn, like and gain new insights. That's all for you. But you might be surprised at what you can get out of writing - posting and sharing what you know, and what you're learning. Not only can it help YOU to get it out there, but it will help others. Someone is out there wondering the very thing that you just learned - or they wonder about something you know only too well - because you've lived it year after year in your sales or sales leadership role.

You have things to share - good things - the time you learned how to do something and it worked. People want to hear about that, because some of them are learning right now (actually, we all are learning)

Even though I started my blog about 17 years ago - I get stuck and I think that no one will read what I write. I stop writing and then someone comes up to me on the road and tells me about something I wrote that made a difference for them. You don't get instant gratification from writing typically - it happens over time when you learn things like this.

Here are three ways to get started -

  1. COMMENT on others' short form posts. Don't just "like" - actually comment, and share an insight on something you can relate to. I follow and comment on many who are in the sales and sales leadership space because that's my lane. Every day, comment on five different posts you find - and don't just agree, but share what you liked, or learned, or could relate to in another way.
  2. CREATE your own short form post. On your profile page, where is asks you at the top of the page:
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Just write something related to your work - or yourself that will be helpful for you to share, and could be helpful to someone reading it. Some helpful posts I'd offer as an example:

For SDRs - anything that Becc Holland posts as she's helping to "flip the script" and teach how to personalize email and voice messages.

Posts about mental health from my friends Tim Clarke, Lindsay Boggs and Richard Harris of Uncrushed.

These are just a couple of examples. I look to so many in the sales world for their ideas and insights - I could have created a list of thousands of possibilities.

3. WRITE one article each month or each week like this one. Short and to the point. Over time you'll have many - possibly hundreds. It starts with one idea - one share - one observation.

The work I do to see more women in sales and sales leadership roles reminds me that often women lurk and don't want to post publicly. I get it - for a number of reasons - being busy, but also not sure of your voice or wanting to put it out there.

One reason to do it is to help others. But what you'll also learn is that you'll help yourself as well by sharing your learning and insights. At least consider it - and if you do, please send me a note and let me know.


Rodrigo Fuentes

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7mo

Lori Richardson, thanks for the push to be more active on LinkedIn! I've started posting and commenting more over the last month. I'm realizing that repeated practice – even when it feels awkward or uncomfortable – is what actually helps me find my voice. If I can offer any guidance to others at the beginning of their process: get out there and share what you've learned from actual conversations with clients, prospects, and colleagues. Don't just repeat the "company line" because that feels less authentic. Every time I share a story or an insight that came from my day-to-day experiences, it starts more genuine conversations and helps me connect with others in sales who are dealing with similar issues. I’ve found that diving into the actual challenges and victories makes the discussions richer. Really appreciate your reminder that our voices matter and can make a difference. Looking forward to keeping this up and seeing where it takes me and how it can help others in the sales community!

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Chad B. Rawlings

Passionate Revenue Results Focused Leader | Co-Author of "Results Revolution" | Gen AI Sales Leader & Expert | Pro Services Delivery Experts | Public Speaker | Engineering Change One Person at a Time

11mo

Lori, your message about finding your voice and sharing your insights is so inspiring. It's a great reminder that by sharing our experiences and knowledge, we're not only helping ourselves but also potentially guiding others who might be in similar situations. My dad used to say, "focus on helping others with what they need, the rest will take care of itself." Your emphasis on the value of commenting and creating content, no matter how small, is really empowering. I can relate to the hesitation of putting thoughts out there, especially in professional spaces like LinkedIn. I used to not do it! Your journey in the sales world and commitment to supporting women in this field is truly powerful and awesome!

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So true Lori Richardson. It was not until i started giving away my insights and learnings through writing that I found a new voice. You are a beacon here. Sharing Failures as important as successes to gain from in this forum.

Elinor Stutz

International Best-Selling Author @ Smooth Sale | Motivational Speaker, Sales Trainer

4y

So true, Lori.

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Bernadette McClelland

Inspiring Leaders & Teams to Grow through Disruption with Courage, Conviction & Choice 💥 Keynote Speaker 🎤 Leadership Coach | Author | Harvard MBA Mentor

4y

Great reminder Lori. I made a decision a while back on what lane I would write in.  And that was away from the specific sales 'how to-s' as I figured that lane is full of great writers and influencers so I chose the 'who to be' lane for my writing and I love to write on sales psychology topics and the behavioural side of selling. My litmus is if I don't inspire myself by what I write then I don't publish. Needless to say, there are times I've pushed 'publish' and surprised myself :) 

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