How to Fix Ad May Not Run Potential Policy Issue & Social Media Branding That Works

Ad May Not Run Potential Policy Issue: Scared of losing access to Facebook ads forever due to a disabled facebook ad account or seeing:

“Ad May Not Run Potential Policy Issue”?

I’ve worked at Facebook and in this article will help with some top tips on this, even if Facebook won’t reply.

I’ll also cover Key Takeaways for Social Media Branding That Works.

[Get access to the full article here]

Ad May Not Run Potential Policy Issue: BM

Make your ad account active in Meta Business Manager

Facebook says to make your ad account active all you have to do is: Make a closed ad account active

1. Go to Business settings.
2. Click on Accounts.
3. Click on Ad accounts.
4. Click on the Filter by… dropdown, and select Owned by self.
5. Click the toggle to Hide closed ad accounts and to show closed ad accounts.
6. Click on the closed ad account you want to make active again. …
7. Click Make active.

Here’s what Facebook has left out:

How to diagnose the Ad May Not Run Potential Policy Issue flag jeopardizing your ability to make money & survive.

Many times when advertisers like yourself review your Facebook ads, you can’t find the reason why they are banned.

And your instinct, following Meta’s instructions is to rando button mash on that Request Review button.

However, this doesn’t work if you didn’t figure out what led to the shut down FIRST. So, ya hit Request Review. A little bit later, logging into Ad Manager within seconds see:

What happens now?

You rack your brain to try to find out how to get your ad account reactivated.

You start googling, see some sketchy af people online from Pakistan promising to restore your ad account.

Maybe you pay them, but then nothing happens.

So you keep googling and find this blog where you see someone who actually worked AT Facebook writing about your exact situation (now it’s getting really Meta).

Part of your frustration also stems from the fact that you’ve run this same ad many times before without an ad restriction! (read my blog on ad account restrictions here).

You’d think if the customer is always right Facebook would try a little harder to help, but Facebook gives you the cold shoulder.

And to put the cherry on top, Facebook ad support has no power to help at all, making you hope you can reach someone in charge like:

But, the reality is, you won’t. During my time at Facebook I helped 1000s of SMBs to Fortune 500s solve Facebook ad policy issues (make sure to read How to Remove a Restriction on a Facebook Ad Account Updated).

Half the time Facebook ad support workers are guessing, never having paid bills with money earned from paid media advertising.

I used to run an ad agency which gives me a bit more clarity on the customer life cycle, deal flow and how to see through the BS Facebook sometimes throws at you, having worked there as well as run an ad agency.

Want to stop putting your money on the line with random guesses? Schedule your complimentary discovery call here, and see how I can help. 

Now, before explore more on Facebook ad bans, since I’m also a brand strategist, I’ll offer you some tips for Social Media Branding That Works.

Social Media Branding That Works

Tired of the bullshit tips to “just keep posting” and followers will come? Me too. I’ve worked with billion dollar brands and have a few tips for you. 

Best Practices for Social Media Branding

Have A Consistent Presence

Your brand should look and feel the same across every social media platform. 

The more you reinforce your brand image, the more easily followers will recognize your content in the future. A consistent brand also builds trust, makes it easy for audience members to follow you across different platforms, and gives them the confidence to buy from you. 

It starts with visuals. 

Use your website’s color palettes, logos, and images to ensure the visual branding of all your social profiles is very similar, if not the same. Make sure to use the same colors and images in your posts, too. 

You don’t just want your profiles to look the same, though. You want them to sound the same, too. 

A well-defined social media brand will have a recognizable voice and use the same tone and style in every post. 

If you already have brand and style guidelines for your website, you can use them for social media, too. But don’t worry if your social voice differs slightly from the voice you use on your corporate website. It’s okay — even encouraged — to be more informal and friendly on social media. 

If you’re creating a social media branding guide from scratch, then include the following elements to make it easy for anyone to pick it up and start posting:

• Your logo and color palette
• Other common images 
• Relevant hashtags
• Your tone, with examples
• Other posting habits, like the use of emojis

While a consistent presence is key, be careful of spreading yourself too thin. I recommend prioritizing the platforms most important for your business. B2B brands, for example, should probably prioritize LinkedIn. A B2C brand with a Gen Z focus, on the other hand, should prioritize TikTok. 

Provide Relevant Content On Socials

Excessive self-promotion is not appropriate in a social media branding strategy. Instead, your posts should offer value to followers.

That could be advice, entertainment, or something else entirely. Whatever you post, the key is to be original and relevant. Try to say things others aren’t saying. Going against perceived common wisdom can be particularly powerful, for example.

High-quality, engaging, and informative content will position your brand as an industry authority. Users are more likely to engage with great content too, which means more shares, clicks, and followers. 

One-off posts aren’t enough to build a brand on social media—even if you go viral. You need to be posting consistently. Not so much that you flood your followers’ feeds, mind you, but enough to stay relevant. 

If you’re wondering exactly how often you should be posting on each channel, the social media team at Hootsuite did the research and came up with the following:  

Key Takeaways

• Your social media brand encapsulates your company’s image, identity, and messaging across all social platforms. It doesn’t have to be the exact brand you portray on your website, but it should be consistent across all social channels. 
• Social media branding helps companies solidify their brand perception, reach a wider audience, and increase engagement levels.
• Creating a consistent visual identity and tone of voice is an essential part of any social media branding strategy.
• You need to post regularly on a variety of platforms. Use a social media content calendar to enforce a schedule and ensure every post meets business objectives. 
• Understand who you are speaking to with well-defined customer profiles. The better you understand your audience, the easier it will be to create content that aligns with their interests.
• Partnering with influencers can help you piggyback off established audiences. Work with micro-influencers to get the best value for money. 
• Use native and third-party social media monitoring tools to track your success. 

But, none of that matters if Facebook’s automations ban you over ONE word in your funnel, but then DON’T tell you which word it was, how bad the ban is or how to get disabled ad accounts active again or at least restore access to advertising on Facebook.

I’ve worked with local businesses to cast members of CSI to resolve these issues. Schedule a discovery call with me here

Ad May Not Run Potential Policy Issue: Disabled Facebook Ad Account

Disabled Facebook Ad Account Guide

What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.

Ad May Not Run Potential Policy Issue: Request Review Tactic

So contact Facebook Ad Support FIRST. For an in depth look at the top reasons why Facebook disables ad accounts click here. Tired of reading articles? I worked with the engineers who created Facebook’s ban bots and can get your ads live and generating revenue again. Just book a discovery call here.

Contacting Meta for Disabled Facebook Ad Account Guide:

So you got on a chat with Facebook Ad Support – sweet! But keep in mind you are not talking to decision makers.

Maybe your facebook account disabled due to copyright infringement or your facebook ad account disabled payment method triggered this.

You’re googling “facebook ad account disabled reddit” when you get hit with a new flag: “facebook ad account disabled circumventing systems.”

Damn it!

You’re all heated chatting with Facebook ad support but they can’t help.

Remember: These are gatekeepers that often don’t speak English fluently (if you’re coming from America, or the UK).

They won’t understand a lot of what you’re saying.

And at best, these are entry level workers that can understand maybe, 40% of what you’re talking about on a good day when you ask them how to fix facebook ad account disabled.

If you get lucky, you may talk to someone who gets 70% of what you say when chatting, “facebook disabled my ad account for no reason!” – but they’ve never run ads that have actual ROI – Facebook Ad Support agents aren’t in the business world.

They aren’t entrepreneurs and don’t have a vested interest in whether or not your ad account is active or disabled.

Or your facebook account disabled upon creation issues or your facebook account disabled login problems.

How nice you are to them, how simple you make your explanations will play a role in how receptive Facebook is to your appeal.

Their goal is to close as many cases as possible – quantity over quality.

So be respectful, polite, and also realistic when it comes to disabled facebook ad account review time.

But, if you manage to say the right words and prep Facebook ad support, on rare occasions they can help you recover from a disabled facebook ad account.

What To Do If Your Ad Account Appeal Gets Rejected

Realistically you have about a 50/50 chance appealing any ad account that’s disabled. Here are some factors that play into why your disabled ad account will be reactivated or permanently disabled:

♦ How many previous rejected ads you’ve had

♦ What your ad account’s hidden score is (a ratio of rejected vs approved ads)

♦ If you conveyed your situation correctly to Facebook ad support who are gatekeepers not DMs 

♦ If you determined first exactly which ad policy you’re flagged for (this helps FB ad support reps make a case for you)

♦ Did you clean your funnel (landing pages etc) of the ad policy violations before contacting Facebook? Do this first if your ad account disabled for policy violation. 

♦ Your business model – certain business models are under more scrutiny than others (how to make money online, special ad categories etc).

♦ Did you circumvent systems and immediately try to run ads after being rejected?

I could go on – the important thing to consider is how do you move on if your appeal is rejected and you don’t have an ad account to advertise with.

You’ll want to try a couple of different things. Now if your ad account disabled payment method issue is happening…that’s a whole other bag of worms.

If your ad account was disabled for something minor… (You’d have to know what you got flagged for, specifically, which ad copy triggered this flag and the weight of each ad policy flag).

– You could possibly start advertising from another ad account within the same Business Manager – but you need to warm up the new ad account with specific ads that achieve this before going into conversion ads.

But, in the event that either your Facebook ad account was disabled for a bigger issue (like mentioning covid) or you just don’t freakin know because you’re not a Facebook ad policy expert – you’ll want to create a new Facebook Business Manager.

If your ad account’s disabled, facebook may give you leeway. If you’re looking for the scoop on the top reasons that Facebook ads get rejected click here.

Ad May Not Run Potential Policy Issue: Conclusion

What if I told you there was a disabled facebook ad account solution?

You’d never have to worry about guessing the reasons for facebook ad account disabled.

We all know what a 10th level of hell it is waiting on the facebook ad account disabled review time when your ad account is disabled facebook doesn’t care how long you wait.

It’s time to stop taking shots in the dark if your facebook ad account’s disabled…

Ad May Not Run Potential Policy Issue Solution

I’ve worked at Facebook in ads, tech and project management, and my zone of genius is helping ad agencies get Facebook ads live again and preventing future shut downs.

I’m trusted by high level brands that take accuracy and results seriously:

I can show you how to resolve FB bans even if Facebook won’t, and solve issues like advertising access permanently restricted. More than one happy client from Wutang Clan to the University of Teas has expressed satisfaction with the results I provide:

Schedule a call with me and learn how to stop the domino effect when Facebook starts banning your entire funnel after a simple ad rejection. Don’t take my word for it, let my clients tell you what it was like working with me.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course. If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me n

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

If you are in a country that has a high level of clickbait farms and hackers like Bangladesh, Pakistan, Malaysia, or the Philippines, you will be removed from my email list as soon as you sign up and I will delete any discovery call you book with me, as I do not work with spammers, only legit ad agencies and businesses running facebook ads.