There are times when I come across strong LinkedIn profiles which do not require revision. They understand the impact of a well written LinkedIn profile on their career and business.
But if you are someone who is still trying to figure out the whole LinkedIn game then this article is for you.
I have reviewed 500+ LinkedIn profiles since November 2021. Check my clients' feedback here:
You can focus on these top five fields first and then move on to the nitty-gritty of it all:
- Banner: While most people focus on professional headshots for their profile picture, they often forget to work on their banner. Your banner provides you an additional way of expressing your personality. As a rule of thumb, your banner can either reflect your profession and interests or your achievements or both. You can even include your contact details. Canva is your best friend.
- Profile Picture: Instead of focusing on a "professional" profile picture, focus more on an image that reflects your personality. Gone are the days of being vanilla on LinkedIn. You can use whichever background you want without any doubts or hesitation. The only thing you need to keep in mind is to have a profile picture that includes your entire face and a bit of upper body as well.
- Headline: Your headline can be catchy or not so catchy but it should have keywords which you target. It is that simple! Stop overthinking. A good headline describes what you do and what is your current target.
- About: This is the mammoth of all sections. Whatever you do, do not copy paste your resume here. Treat it like a sales pitch. Here is an elaborate guide for building your about section.
- Experience: Treat this section like your general job search tool. It complements your resume. Your resume should contain detailed descriptions of your work experience that are relevant to the position in focus. There is no need to include all of those details on your LinkedIn profile. There's also a difference in perspective while writing a resume versus a LinkedIn profile. Your resume should avoid pronouns (I, we, she, our, them) but your LinkedIn should be written in the first person with a conversational tone.
While you focus on building your profile, keep in mind that your audience has humans. Keep it simple and catchy wherever possible.
Remember: The right keywords will expose you to the right people and right opportunities.
What if I told you that your LinkedIn profile can help you scale your side hustle, your main business and your career altogether? Click here to book your LinkedIn optimization and strategy call. DM or email me at kishita@kareerkite.com to discuss LinkedIn for business.
Software Developer at Citi India | 11K+ @LinkedIn followers | Ex-Bank of America | Ask me for a Referral
2yFantastic article!
Helpful! This will be of great help
I used to produce copy your competitors want to “copy” / not active now / maybe trying to launch a business online
2yYes I need to be NOTICED 🥺
Executive Coach | Leadership Coach | Career Coach | Outplacement | Ex-Talent Acquisition Head for Consulting, B2B SaaS and IT | 3800+ hours of 1:1 Coaching imparted | ACC trained, in pursuit of PCC | DiSC
2yLet me help you land your dream job and navigate these problems in the process. Book your appointment here: www.kareerkite.com/services