How to grow a business online?

Since the pandemic, the online presence for businesses is not just crucial but necessary. By having a strong online presence, you can reach out to a new customer base and acquire them in time. Thus, learning how you can expand your business online is beneficial.

The internet will give you numerous ways to grow your business online. That much data can be overwhelming and you may not know where to start.

That's why we have curated 6 easy steps to getting that online growth that you deserve.

Select and become visible to your target audience

The number one step to getting your growth strategy right. Focus and direct your efforts because they are valuable. Don't take blind shots. Aim for a target. This is a crucial step that many small businesses skip. The misconception they have is that "If I target everyone, I will get more leads." Sounds good, right? But it is untrue.

By targeting everyone, you are basically selling crayons to everyone. Not just kids and artists, but adults, businessmen, and other people who have no interest in crayons. You might get more traffic, but no conversions. So focus on the audience who will convert.

Cater to your audience with content and offers

Think like your audience. Provide them with content and offers that are valuable to them. Give them the goodies and freebies that they are asking for. Personalize your approach and treat them how they want to be treated. If your audience consumes infographics more, then provide them with those. There will always be a new trend, but is it what your audience wants?

Become mobile-friendly

Make a variety of changes so mobile users can navigate your site easily. An easy checklist to start with would be:

• Larger buttons that are easy to tap on instead of links.
• Easy navigation for a 3-inch phone screen
• Don't overfill the menu items
• Use image sizes that don't take a lot of time to load
• Avoid using flash videos that won't load on mobiles 

Measure results

Before applying any growth strategy, measure the number of impressions, engagement, visits, clicks, etc. Measure again after implementation and then compare. Data will be your ally in choosing the right and shortest path to growth. Don't implement things blindly. Measure and analyze the impact to save time and effort.

Strategic Partnerships

Partner with businesses that complement your service. This could be like a partnership between a daycare center and a pre-school or an online collaboration between an artist and an apparel store. Either you or the partner has the same target audience for different services. Contrarily, a different target audience but similar services work as well. These kinds of virtual partnerships will get your business exposure. The right exposure can lead to more customers.

Network

Find a network of businesses and service providers you can mingle with. Get your business out there in the minds of other entrepreneurs. Networking is the first step to finding and developing a strategic partnership with mutual benefits. Join LinkedIn and Facebook groups. Attend virtual events. Start networking!

We can help you with the last action. Eprenz has built a network of 100k+ entrepreneurs around the world. We have a LinkedIn group for the same. Entrepreneurs meet regularly and have directed discussions on how to accelerate their business growth.

It is a free group. You can join here.