How To Grow Your Business By Outsourcing a Filipino SEO Expert
No matter the size of your business, SEO outsourcing (Search Engine Optimisation) is a must if you want to grow your business. According to Ahrefs, over 53.3% of all website traffic comes from organic searches, and SEO drives 1000% more traffic than organic social media outreach. This means that these days when people are looking for a product or service, they’ll look it up on Google and start their buying journey from there. Optimising your website is a no-brainer if you want to be the first website to appear on search engines.
However, hiring a local SEO expert can be costly, depending on their expertise. SEO is a complex process that involves optimising your website's content and structure to make it more appealing to search engines. While you can try to do SEO on your own, it's a time-consuming and challenging task.
That’s where outsourcing a Filipino SEO Expert comes in. Outsourcing has become increasingly popular over the years, and many businesses have realised the benefits of hiring from the Philippines.
Here’s Why Should Outsource SEO For Your Website
1. Cost-Effective
One of the most significant benefits of outsourcing your SEO needs is cost-effectiveness. The cost of living in the Philippines is relatively low compared to other countries. This means that the rates charged by Filipino SEO experts are much lower than those locally available in the U.S. our Australia. Of course this depends on the skills and other expertise that they can bring to the table. But in general, you’d be able to save around 70% in operational costs by outsourcing your workforce.
2. High-Quality Work
You can expect high-quality work that matches or exceeds the standards of any local SEO expert. The Philippines is home to some of the most tech-savvy and highly skilled individuals in the world, and SEO is one of their specialties. They are always on top of the latest trends and best practices in SEO, and they can apply them to your website effectively and efficiently. They can help you optimise your site for keywords, content, links, speed, and other technical aspects that affect your ranking and visibility on search engines. They can also monitor your site’s performance and provide you with regular reports and feedback. By outsourcing your SEO needs, you can ensure that your online presence is in good hands.
3. Excellent Communication Skills
The Philippines is a preferred outsourcing partner for businesses across the world, thanks to their commendable level of English proficiency. As per the 2022 English Proficiency Index, the country ranks 22nd out of 111 countries in terms of adult English skills, with a score of 578. In East and Southeast Asia, the Philippines ranks second highest in English proficiency, just behind Singapore. The country's EPI score is categorised as "high proficiency," which is ideal for tasks such as understanding the American and Australian markets and researching the latest news and trends to cater to your customers.
4. Focus on Core Business Operations
By outsourcing SEO, you free up internal resources that can then be redirected towards areas of your business where they're needed most. This means you and your team can focus on core competencies, business operations, and even allocate resources that you saved by hiring a cost-effective SEO expert, to other business ventures that can help your business grow further.
5. Flexibility and Accomodating Timezones
Filipinos have gained a reputation for being adaptable, hardworking, and culturally compatible with Western clients. Moreover, Filipino SEO specialists are known for their flexibility in terms of working hours. They can easily adjust their schedules to match your time zone, ensuring smooth and seamless communication. This means that your SEO work can still get done even when you're sleeping. And if you prefer to work alongside your working hours, they can easily accommodate that too.
6. Fast Turnaround Time
One of the benefits of hiring Filipinos is their fast turnaround time. They are always updated with the latest trends and algorithms in the industry, and they can deliver results in a timely manner, even under pressure and with limited resources. They are also adaptable, has amazing work ethic, and are culturally compatible with Western clients, This makes them easy to work with.
Choosing The Perfect SEO Pro For Your Business
Not all SEO specialists are created equal. Some may be more qualified, experienced, and reputable than others. To find the perfect fit for your business, you need to look for the following qualities:
Should Be Experienced and Skilled
When looking for an SEO specialist, it's important to find someone who has a proven track record of delivering successful SEO results for their clients. This means that they should have a deep and up-to-date knowledge of SEO, and be able to demonstrate their skills and abilities. You can check their experience and expertise by looking at their portfolio, case studies, testimonials, reviews, awards, and certifications.
Should Know How To Communicate To Your Customers
In addition to having the necessary skills and experience, an SEO expert should also be able to communicate clearly and effectively with you. They should keep you informed of their progress and performance, and be transparent and honest about their SEO methods, strategies, and expectations. They should not make unrealistic or vague promises, or use black-hat or unethical SEO techniques that can harm your website and reputation.
Should Tailor To Your Business Goals and Needs
Another important quality to look for in an outsource SEO pro is their ability to tailor their SEO services to your specific business goals and needs. They should not offer you a one-size-fits-all or cookie-cutter solution, or use a generic or outdated SEO approach. They should also be able to collaborate and work well with you and your team, and respect your opinions and feedback.
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Should Be Creative
Finally, an SEO expert should be creative and innovative in their approach to SEO. They should be able to think outside the box and come up with unique solutions to your SEO challenges and opportunities. They should not be afraid to try new things and experiment with different SEO tactics and techniques. Additionally, they should be able to adapt and evolve with the changing SEO landscape and user behavior.
Should Fit Within Your Budget
When it comes to hiring an SEO specialist, it's important to find someone who can fit within your budget. While cost is a key factor, it's also important to look at the experience and expertise of the specialist to ensure that they can deliver the desired results.
On average, an SEO specialist in the Philippines starts at $5 USD ($6 AUD) an hour and goes all the way up to $25 ($26 AUD). Of course that will depend on their skills, and how extensive the services offered will be.
By finding the right balance between cost and experience, you can get the best value for your money and boost your website's visibility and traffic. So, take your time, do your research, and find an SEO specialist who can help you achieve your business goals without breaking the bank.
What Our Outsourced SEO Expert Will Do
Here at The Outsourcer, we will help you grow your business, generate more traffic, and reach more customers all over the internet with tried and true SEO strategies.
Targeted Keyword Research
One of the most crucial aspects of local SEO is conducting targeted keyword research. By understanding your local market's search behaviors, interests, and needs, you can tailor your content and offerings to match their localised search queries. This will help your business stand out in a crowded marketplace and resonate with your audience.
Comprehensive On-page SEO
On-page SEO encompasses the comprehensive optimisation of your website's elements, including but not limited to content, title tags, internal linking, and URLs. This meticulous fine-tuning ensures that search engines can effectively parse and understand your site, which in turn, boosts your rankings and visibility. Doing this will make sure search engines like Google can easily understand your site, thus recommending it to more people. Plus, a smoother and more intuitive user experience will keep your visitors engaged and improve your website's performance.
Curated Content Creation
The cornerstone of local SEO lies in the generation of high-quality content. This strategic creation and dissemination of valuable content serve as a magnet, attracting potential customers and enhancing your site's visibility and ranking within search engine results. Moreover, compelling content opens avenues for greater brand exposure and fosters deeper engagement with your audience, setting the stage for lasting customer relationships and loyalty.
Local Link Building
Local link building is also instrumental in enriching the user experience and amplifying the organic traffic funneling to your site. By cultivating organic and local links, you can elevate your content's value to users and solidify your standing in this competitive market.
Name, Address, Phone (NAP) Optimisation
Maintaining consistency and accuracy in your Name, Address, and Phone number (NAP) is fundamental to excelling in local SEO efforts. Your business information is disseminated across Google and other platforms, and any inconsistency can lead to confusion and frustration for potential customers. This meticulous attention to detail is not just about meeting Google's standards for precision, but it's also about forging a direct and unimpeded path for your potential customers to find and connect with you.
Google My Business Optimisation
Optimising your Google My Business (GMB) listing is a pivotal strategy for enhancing your online visibility and signaling to search engines that your local business is active, relevant, and ready to serve your community. An optimised GMB profile actively engages potential customers through Google Maps and other Google services, thereby elevating your local search presence and drawing more attention to your business.
Regular Analytics and Reporting
Regular analytics and reporting are essential to refine your strategies and achieve sustained growth in the digital domain. By diligently monitoring your site's rankings, maintaining link health, and adapting to the latest SEO trends, you can gain valuable insights into your SEO performance and improve your local search presence.
What are you waiting for? Grow your business now through SEO
So, what are you waiting for? Don't miss out on the opportunity to refine your strategies and see significant growth in your business. At The Outsourcer, we have a team of experts who can provide you with the local SEO services you need to achieve your goals. We pride ourselves on having the best talent in the industry and providing continuous training and coaching to ensure we deliver the best results for your business needs.
Plus, you can save on recruitment and training expenses while maintaining successful operations to grow your business. So why not schedule a free consultation with us today and let us help you take your business to the next level!
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