How To Grow Your DTC/CPG Brand - Part 3
Sean Byrne 📈💰🎯
Follow Me As I Share Tips On How 2 📈 Your DTC Brands Revenue & Profit | Building Acquisition & Retention Systems For DTC Brands. Helping Them Hit Their 1st 1-5 Million In Revenue & Beyond. 10+ Million💰 For Clients
Hey gang!
Welcome to another edition of my newsletter.
Hope everyone is having a good summer so far. Let dive straight into the content I want share in this third edition of my bi-weekly newsletter. 👌
In today's edition, you will discover...
𝑾𝒂𝒏𝒕 𝑩𝒆𝒕𝒕𝒆𝒓 𝑼𝑮𝑪 𝑭𝒓𝒐𝒎 𝒀𝒐𝒖𝒓 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔? 𝐇𝐞𝐫𝐞𝐬 𝐡𝐨𝐰...
If you're finding it challenging to come up with new insights & better performing UGC creative, I suggest you follow my advice in this video.
Implementing what I suggest in the video will -
1. Get better insights into your customers needs, desires & pain points.
2. Create better ad creative performance
3. Build better connections from your customers which increases brand loyalty & offers great intel on future product development.
Enjoy!
𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝗲𝗰𝗼𝗺𝗲𝘀 𝗘𝗮𝘀𝗶𝗲𝗿 𝗪𝗵𝗲𝗻 𝗕𝗿𝗮𝗻𝗱𝘀 𝗛𝗮𝘃𝗲 𝗧𝗵𝗶𝘀 𝗢𝗻𝗲 𝗧𝗵𝗶𝗻𝗴...
That one thing is...A USP (Unique Selling Proposition)
Having a unique benefit that makes you stand out amongst the competition. I was flipping through Rosser Reeves booked titled: Reality In Advertising & in it he defines what a USP is.
1. Each advertisement must make a proposition to the consumer-not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: “Buy this product, for this specific benefit.”
2. The proposition must be one the competition cannot or does not offer. It must be unique-either in the brand or in a claim the rest of that particular advertising area does not make.
3. The proposition must be strong enough to move the masses, i.e., attract new customers as well as potential customers.
Here are some good examples of products with a clear USP:
- Head & Shoulders: “You get rid of dandruff”
- Anacin “Fast, fast, incredibly fast relief”
- Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less-or it’s free.”
- FedEx: “When your package absolutely, positively has to get there overnight.”
- M&Ms: “Melts in your mouth, not in your hand.”
- Metropolitan Life: “Get Met. It Pays.”
- Southwest Airlines: “We are the low-fare airline.”
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What makes your brand different? Unique?
What do you have that no one else does?
This is the kind of questions you need to be asking about your own brand.
𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐓𝐨 𝐆𝐞𝐭 𝐘𝐨𝐮𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬 𝐓𝐨 𝐖𝐨𝐫𝐤?
Don't run ads to generating more orders on your website....
UNLESS...
You know how to create captivating hooks that know how to grab the users attention on social media platforms, make them stop scrolling and draw them into your message.
The end goal is to acquire the click from the ad to your website.
But...You'll struggle to do that IF you are poor at creating an attentin grabbing hook.
Let me explain more in this 60 second video below.
Conclusion
That's it for this week.
I'm taking a little time out from work over the foreseeable few weeks. I won't be entirely logged off from work, but reducing my hours as its peak summer. So gotta see some people I don't normally see throughout the year.
I'll release a new newsletter in a couple of weeks.
Lots more content to follow.
See you in the next edition.
Need Help Building Your Brand To New Revenue Goals?
If you run an e-commerce brand and you're trying to generate 100k+ per month in revenue but need some help with your marketing, get in touch and book a discovery call today!
Our growth advisor Daud will be there to guide you along the call and figure out if its something we can genuinely help you out with.
We typically use paid ads on Facebook & Instagram to aquire more sales at a 3-4X ROI.
After acquiring the current performance of your brand & having 100% confidence we can make a difference, we'll typically offer a guaranteed increase in your current ROAS within 7 days of the ad going live. If we don't generate that increase, we'll offer a full refund for that period, which is typically the first 7 days of working with us.
We've got the know how, talent & systems to help you achieve new revenue goals. We can't help everyone, but we can help the right brand thats currently headed in the right Trajectory. Thats why its vital we talk on a call to see if your current performance allows us to plugin in our system for growth.
If that interests you, please book in a discovery call here!
Thanks everyone!
Sean - Founder Byrne Media Marketing