How To Growth Hack Lead Generation

Most sales teams agree, not hitting your monthly quota really sucks, but what if you could boil down your lead generation to a purely mathematical equation to make sure you not only hit your monthly sales quota, but doubled, tripled, or even 10x’d it?

That’s our mission here at Crowdist: to provide you with a pipeline of predictable, quality-assured, leads to grow your business on autopilot.

No matter your team size, or current revenues, it’s always important to know the basic metrics behind your business. For a healthy pipeline, you must know your daily, weekly, and monthly sales goals, totals, and conversion rates like the palm of your hand.

To fuel growth with our simple equation, you just need to figure out a few key metrics that will be unique to your business. So, let’s get down to the math.

Here’s an example from an actual business that we worked with recently.

Once you have an idea of your conversion rates between each stage in your sales funnel, you can work your way backwards from the total number of Target Won Deals that your business needs to reach your monthly sales target.

If your monthly sales target is $25,000 and your average deal size is $2,500, here’s how you can work your way through your conversion rates to figure out how many leads you need to contact, nurture, and close each month.

• 10 Closed-Won deals divided by 25% conversion = 40 Proposals.
• 40 Sent Proposals divided by 50% conversion = 80 Sales Calls.
• 80 Sales Calls divided by 50% conversion = 160 Lead Email Replies.
• 160 Lead email replies divided by 5% conversion = 3200 new leads per month.

Boom! There you have it. A formula for predictive growth through quality lead generation, personalized email outreach, and closing deals.

Most businesses can grow predictably through this simple lead generation strategy. Three steps: Email, Phone, Close. You use cold emails to get qualified leads on the phone, then you use the phone to get to the close via proposals, online demos, or in-person meetings.

Emails are great because you can quantify and measure the amount you send to new leads each month for a predictable source of revenue growth. However, they are not necessarily the most valuable lead for you, so never forget to utilize your own personal networks, industry events, and referrals to really maximize your business growth.

If this sounds too easy, believe me, it's not! New businesses are built on pure hustle, and entrepreneurship is not for the faint of heart.

With the modeled example above, you must cold email 3,200 fresh qualified leads every single month and close at least 10 solid deals. You will have to reply to at least 160 emails, have at least 80 sales calls, or demos, and close 10 solid new accounts without losing focus on doing all the other awesome work that your clients and customers pay you for! Whether you are building and maintaining SaaS software, completing quality creative projects for your agency, or building an e-commerce empire, you will need help executing on lead generation to grow your business while you focus on what matters.

Most startups are doing sales, product development, marketing, and everything else under one roof with a small bootstrapped team. When you grow to a certain size, you can afford dedicated lead generation people, but certainly not in the beginning.

Crowdist is on a mission to solve this problem by providing quality Lead Generation as a Service, so instead of wasting your time chasing new leads, your sales team can focus on what they do best - CLOSING DEALS!

If you want Crowdist to help generate leads for your business on autopilot, but don't know how many leads you need, you're in the right place!

Lucky for you, Crowdist has created a super easy to update "Lead Generation Sales Funnel Calculator," which you can access and copy yourself for free.

CLICK HERE TO DOWNLOAD: LEAD GENERATION SALES FUNNEL CALCULATOR

All you need to do is update the “KEY METRICS” in the spreadsheet to to find out how many leads you need to meet your monthly sales target. It’s simple stuff. 

The variables are as follows:

• Monthly Sales Target: $_______
• Average Deal Size: $_______
• Leads-to-Replies: _______%
• Replies-to-Calls: _______%
• Calls-to-Proposals: _______%
• Proposal Win Rate: _______%

Don’t worry about absolute accuracy if you are just starting out. Play with your numbers. Examine all stages of your sales process and experiment with new techniques at areas with opportunities for improvement. Create multiple models for success and failure by looking at best and worst case scenarios.

In the beginning, these conversion rates may be pure projections, but after a month, or two, your numbers will start to reflect reality, and after 6-months to a year, you’ll have an accurate, realistic, predictive lead generation model for consistent revenue growth.

If you are wondering, where can I get this many quality leads each month, then you’ve come to the right place. Quality data is hard to find on your own at scale, but that’s our expertise. If you are thinking to yourself, our team doesn’t have time to send thousands of cold emails each month, or we don’t know how, then you’ve definitely come to the right place.

At Crowdist, we help companies find, engage, and acquire their ideal prospects through a combination of big data analytics, human research, and highly personalized email outreach.

Not only will we help you find all the leads you need, but we will also manage your entire email outreach campaigns, so all you need to do is answer the phone when your new leads start calling. This is how we grow your business on autopilot.

See why the fastest growing startups and crowdfunding campaigns are relying on Crowdist to fuel their sales pipeline with consistent qualified leads.

Sound good? Okay. Let’s get it started. $1 per lead. Simple stuff.

Don’t hesitate to reach out or leave a comment with any questions. Please, send an email to houston@crowdist.com and tell me some brief details about your business and your ideal customer or lead.

Best of luck,

Houston Golden

Founder, CEO, Chief Growth Hacker

www.Crowdist.com

" Grow your business on autopilot."