How to Hire Great German Sales Execs & Leaders

Hiring Challenges in Germany

Further to my article on how to attract great German-based Sales Executives, today, we look at how to increase our chances of getting them hired.

Many SaaS firms find hiring great German sales candidates very challenging.

Job offers are rejected. Candidates do not respond, or decide to stay with current employer. Some are too sceptical about your firm and solution.

German candidates are thorough. If there is a fault with your job opportunity, they will find it and run away.

8 Tips to Increase your Chances of Hiring the Best Germans:

1 - Set up a Legal Entity (GmbH)

This is a must-have for many German candidates. Why? Their German prospects will often demand this before buying any Solutions from them.

2 - Show examples of German customers and testimonials

It is no good boasting about clients you have in USA. The Germans know having German references will increase their chance of success. Testimonials are crucial too.

3 - Think more like a German and not an American when selling

Germans prefer to work for bosses who understand the nuances of Germany. Germany isn't USA. Far from it.

4- If the market is competitive, get added to a Magic Quadrant

Your solution should be as unique as possible and ideally be on a Magic Quadrant like Gartner. If not, then quality reports from Forrester will help.

5 - Show your knowledge of Germany or you have no chance

Germans like to build powerful sales and marketing engines to cover DACH. The buy on trust and relationships. If you knowledge of Germany is poor, then your chances of success are low.

6 - If your solution has weaknesses, the Germans will find them

Your solution should be robust. Data should be stored in Germany and not in USA. Germans will thoroughly evaluate any solution before signing the contract.

7 - Your plan should be 100% committed or it will likely fail

Many Software firms have been and gone in Germany. German firms are looking to buy from Software firms who are in Germany for the long term. Not the ones looking to make a quick buck.

8 - Explain you know it can take longer in Germany versus USA, & UK

German does take longer than other European countries. Be patient and treat the hire like a 3-5+ year tenure rather than "see how it goes!"

Implementing these tips can make your job vacancy more attractive and increase the likelihood of hiring great Sales Executives and Leaders based in Germany.

The biggest takeaway >> If you want to hire the best Germans, then don't cut any corners.

How I can help you:

1) I help SaaS firm Leaders hire German Sales Leaders and Executives. 

* If you want to find great German candidates, reach out 👉 here >>

2) DM me for a copy of my free deck on "How to Hire in Germany"

#saas #germany #sales #vpsales