How to Hunt the Good and Transform Your Leadership

Have you ever noticed how, after deciding to buy a certain car, you suddenly see that model everywhere?

It’s not that there are suddenly more of those cars on the road. Your mind is simply primed to notice them.

This same mental phenomenon—known as the “frequency illusion”—happens in leadership too. If you focus on your team’s mistakes, you’ll inevitably find more and more of them. It doesn’t mean your team is performing worse; it’s just where your attention is.

But here’s the risk: constantly focusing on errors creates a negative feedback loop. It lowers morale, erodes trust, and, ironically, can even lead to more mistakes.

What if you flipped the script?

Instead of looking for mistakes, start “hunting the good.” Prime your mind to notice all the great things your team is doing—their strengths, their small wins, their big successes.

Here’s how to start:

• Acknowledge your team’s efforts.
• Celebrate their successes, no matter how small.
• Provide feedback in a constructive, forward-focused way.

But this shift in mindset isn’t just for work. Imagine starting your day with a simple ritual to prime yourself for positivity. Here’s one:

Put a small sign where you’ll see it every morning that says: “Who can I help today? Who can I thank today?”

Read it out loud. Think about your day ahead. Who might you meet? Who could you encourage or support?

This tiny shift can change everything. At work, you’ll create a culture of appreciation, trust, and motivation. In life, you’ll find more reasons to feel grateful and fulfilled.

Try it for a week. Look for the good in your team, your relationships, and your day-to-day experiences. You’ll be amazed at the ripple effect it creates.

So, who will you help or thank today? Share in the comments, and let’s start hunting the good together.

Follow me for more strategies to elevate your leadership and transform your mindset!

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Episode 20 – Building Your Brand Identity – Marketing For Leaders With Wes Lehman

In my latest Eagle’s Insight podcast episode, I interview Wes Lehman, founder of CMOQ and Urban Buffalo Marketing, to discuss the critical elements of building a strong brand and effective marketing and sales strategies. Wes shares his unique perspective on distilling a business down to its core principles, emphasizing the importance of understanding the founder’s identity and values. He explains the difference between marketing and sales using a funnel analogy, where marketing encompasses everything outside the funnel and sales covers everything inside. Wes highlights the significance of product-market fit and the need for businesses to adapt to market changes. We also explore the balance between branding and lead generation, the importance of data-backed processes, and the necessity of a unified approach to marketing and sales. This episode provides practical insights for business owners, CEOs, and executives looking to refine their leadership approach and achieve peak performance.

Key Takeaways:

• A business is usually built around one to three people, and it’s crucial to articulate who they are and what their values are to develop a brand that resonates.
• Going through the process of defining your brand and values acts as a “marketing mirror,” reflecting the entire business.
• Marketing is everything outside the sales funnel, while sales is everything inside.
• It is crucial to ensure there is a genuine market for your product or service, and not just relying on a few initial supporters.
• Businesses need to be adaptable to changes in the market.
• Your values lead to your culture, and your branding and processes should reflect them.

Quotes from Wes Lehman this episode:

“I’m always trying to distill things down to what they are and their first principles, what they are in the most basic level.”

“In branding, 50 percent of the battle is creating something that’s great that everyone can agree on, and the other 50 percent is creating something that you are proud to stand behind.”

“If there’s not a true desire for it, I can’t, I can’t create desire. Right.”

Resources Mentioned:

• Website: https://cmoq.agency/ 
• Social Media: @WesLehman 
• LinkedIn: Bob Dixon
• Email: bdixon@fiveeaglesleadership.com.