How To Keep Prospects Interested in Your Event

Let’s face it, registering for an event isn't like impulse buying shoes, clothes, or ordering a takeaway.

Your prospects might take some time to decide because there are many things they need to think about:

• Who’s coming with me?
• Is there something else going on that weekend?
• Can I afford this now?
• How long will it take to get there?
• Do I need to book overnight accommodation?
• Can we get someone to watch the kids?
• How do I convince my partner to come along?
• What are others saying about your event?

Helping your prospects answer their questions is how you make your event their top choice.

How to keep prospects interested

Get in Touch

Start reaching out to customers and subscribers well before your event. Use eventrac’s subscriber widget and FREE email marketing service to share launch dates, and offer referral rewards and early-bird deals to get them interested.

Be Informative

Make sure all the info they need to make a decision is easy to find. Use eventrac to create your own-brand detailed event website or landing pages and our smart FAQ function to answer all their questions about the schedule, venue, and other products and services you may offer.

Publish Reviews

People read reviews to help them make informed decisions. You can use eventrac's review feature or Racecheck integration to request, receive, and display gold-starred reviews from your finishers.

Encourage Sharing

Make it easy for people to share your event with friends on social media. Offer group discounts or use eventrac’s unique referral rewards to get them to bring others along.

Stay in Touch

Regularly update your customers and subscribers with new and interesting info about the event and related topics. Use eventrac’s FREE email marketing to send newsletters and use our unique tracking links on your social media posts and ads to see how your marketing efforts are doing.

Be Everywhere

Increase awareness, become unmissable, expose your events to the widest possible audience using eventrac’s integration with the leading third-party event marketing sites, TimeOutDoors, FindaRace, RunABC and Ahuto.

Make it Affordable

Make it easy for prospects to enter your event and buy all the merchandise they love using eventrac’s FREE flexible payment plans.

Just make it easy for you and them

eventrac has all the online tools you need to help prospects with their decision-making and to promote your event as their top choice.

Ready to boost your entries?

Schedule a fact-finding chat with me or a demo to see how easily you can keep your prospects engaged from start to finish to boost your event entries.