How Leadpages Is Fast Becoming ‘The New Normal’ Of Doing Business For Online Entrepreneurs, Today

Having recently joined Ark and Brook PR, [A&B] as an intern, I’ve found the journey both amazing and inspiring so far. A&B is an innovative and disruptive start-up which is advocating for a more robust female entrepreneurship representation in mainstream media. It’s founder and CEO. Jennifer Nash is an inspirational individual, with a strong passion to inspire change in the PR and mainstream media landscape. She is barking the trend in ensuring that female entrepreneurs are heard, seen, and recognised as experts with authority in their respective fields. Jen is equally passionate and enthusiastic about supporting and nurturing young female graduates, such as myself. 

As a PR Executive Intern, I’m so keen on presenting Ark and Brook PR with a focus on its values and missions, which has motivated me to write this opinion piece about Leadpages and how it is seamlessly enabling the sales funnel of the Global Ignite Vision Awards [GIVA] as an example.  For context, G.I.V.A. was curated and commissioned by Ark and Brook PR as a Thought Leadership Collective initiative to Give-A-Gift-That-Keeps-Giving  to those female entrepreneurs who are inspiring impactful change within their business or communities in form of Community Social Responsibility. 

G.I.V.A. has an ambitious Diversity, Equality, and Inclusion [DE&I] agenda; yet a philanthropic mission to support young female entrepreneurs globally, as 10% of all proceeds benefit the Henry Morrison Limula Foundation a non-profit organisation; which in itself is advocating for literacy and education, access to information and technology to alleviate digital poverty in Zambia. The awards are a gold standard online peer to peer female entrepreneur multi-industry awards aimed at casting a spotlight on underrepresented and emerging female thought leaders, to help them earn global visibility as credible experts.

Every entrepreneur needs a fast, powerful, optimized platform to convert leads and close sales. That’s what Leadpages do. So, you can do what you want best. That is why I believe, sharing this insight of how Leadpages is helping transform the G.I.V.A. vision and mission into a successful venture is important.

As an intern at Ark and Brook, I’ve had first-hand access to the Leadpages external and backend insights, which has given an ample opportunity to be involved in optimizing the different tools to convert leads. The goal of every new business is to convert leads and increase sales. Leadpages help entrepreneurs to build businesses from scratch and create a livelihood—and lifestyle—that is unique to them. This is true for G.I.V.A. where we’ve had 56 Conversions at a 17% Conversion rate in the past 30 days. With an overall performance of G.I.V.A. pages in last 60 days at 638 views, of which 296 were unique visitors with 68 converted.  

A similar case study to that of G.I.V.A. is Kailei, who is another entrepreneur using Leadpages. Kailei started her own business with a focus on image consulting, personal branding, and digital presence. With her first few sales behind her, Kailei wanted to expand her executive coaching services and work with women one-on-one. Leadpages helped Kailei to book clients online and sell her consulting services to a wider audience. You can read more about Kailei’s story here

Mariam Shubitidze