HOW TO MAKE A BLOG THAT PEOPLE WILL ACTUALLY READ

HOW TO MAKE A BLOG THAT PEOPLE WILL ACTUALLY READ

Contrary to popular belief, more goes into writing a blog than banging on a keyboard for 45 minutes every couple of days. It’s a lot of work and effort, but these are mandatory sacrifices for having a quality blog that your audience enjoys!

I’ve never been a fan of vague advice, so I’m going to walk you through the specific things and people you’ll need to have a great blog. Let’s get started!

1. Research

Nobody is interested in your surface-level analysis. If you’re not doing real research on your topic, then your audience has probably heard the same tired take a thousand times before. Really dive in! That extra effort will pay off when you’re able to offer nuanced perspectives that are actually valuable to your audience!

It’s also going to save you time in the long run since it’ll be easier to write once you have a lot of ideas floating around in your head. You can’t bleed a stone, and you can’t write a blog if you don’t have a comprehensive understanding of the topic!

2. Edit

When you’ve gotten the first draft of the blog written, it’s tempting to breathe a sigh of relief and step away from the keyboard. And that’s fine, provided you come back to the draft with a critical eye. No matter how well-written or well-researched you think the blog is, there are certainly going to be edits that need to be made.

I always suggest giving yourself a minute to breathe then going back and editing the draft yourself. Consider whether or not the information is presented in the most logical order, make sure there aren’t any awkward sentences, and overall just polish it as much as you can.

Then hand it over to an editor.

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