How to Make More Sales During the Faire Summer Market

Over 700,000 retailers, eager to stock their shelves for back-to-school and the holidays, are ready to participate in the Faire Summer Market. They'll spend millions seeking the best products to offer their customers. But your brand isn't the only one vying for their attention – nearly 100,000 other brands are also in the running.

Let’s face it: many brands will fail to stand out. They'll rely on outdated tactics like text-heavy emails that get ignored, missing out on the power of visuals and concise messaging that truly resonate with buyers.

Don't be one of those brands!

In this guide, we'll dive into all it takes to boost your sales during the Faire Summer Market.

Why You Need to Boost Sales During the Faire Summer Market 

The Faire Summer Market is a free virtual trade show hosted by Faire, where over 50,000 retailers actively shop to discover new products and stock up for the back-to-school and holiday seasons. This event is a massive opportunity for brands, with Faire offering generous promotions like matching discounts of up to 5% off and an extra 10% off on opening orders. 

Brands using Faire Direct, a tool for inviting existing customers, have seen a 9x increase in sales during previous markets.

The timing of Faire Summer Market is strategic: retailers are actively seeking new products and restocking their bestsellers during this key buying window of July/August. This is when they plan for major shopping seasons like back-to-school, Halloween, Thanksgiving, and even Christmas.

That means your brand needs to be front and center. If you're not capturing their attention now, you're missing out on a massive sales opportunity. 

Common Mistakes (and Why They Don't Work)

With over 25,000 brands participating and vying for the attention of retailers, Faire Summer Market can feel like a crowded bazaar. Most brands resort to two ineffective tactics: bombarding buyers with walls of text-heavy emails or going radio silent, hoping Faire's algorithm will magically deliver sales.

Neither strategy works.

Text-heavy emails get lost in the flood, while silence makes your brand invisible. Plus, with retailers receiving more emails than ever during this time, your message needs to be crystal clear and grab attention instantly.

The good news? You don't have to rely on outdated methods. Staying connected with buyers year-round is a good idea, but even if you haven't been actively nurturing your list, you can still use email marketing to put your brand out there during the Summer Market.

Ditch the lengthy sales pitches. Instead, focus on creating eye-catching, impactful emails that demonstrate your brand’s USP and the irresistible deals you're offering. It's not about how much you say but how effectively you say it. 

The Ideal Scenario

Ideally, if you follow the right steps, here’s what your experience at the Faire Summer Market will look like.

You’ll send out a series of emails that spark urgency in retailers. They open the email – because you have an attention-grabbing subject line that actually gets the click. 

Within seconds of opening, they understand your unique market offer and why they absolutely need your products. This usually means you reiterate to them how awesome you are and remind them why they need to stock up.

The result? A flood of orders and re-orders pours in – you've not only hit your market goals but exceeded them. The 2024–25 Faire Summer Market is your best yet, and you realize just how lucrative this event can be with the right strategy.

But this isn't just wishful thinking. Research shows personalized email campaigns can drive a higher open rate than non-personalized ones. You can turn this dream scenario into your reality by tailoring your messaging and visuals to resonate with your Faire Summer Target target audience.

The Solution: The Faire 360 Optimization Method

Faire may be a wholesale platform, but to truly succeed, you need to think like an e-commerce pro and understand the retail landscape, too. That's where my unique approach comes in.

I understand that retailers are overwhelmed with information, especially during the craziness of the market. They don't have time to go through long, text-heavy emails. Instead, they need quick, visually appealing messages that cut to the chase and highlight your most irresistible offers.

This is why I've developed the Faire 360 Optimization Method, a comprehensive system that combines the best of wholesale and e-commerce strategies to maximize your brand's impact on Faire.

Here’s how it works.

1. Find out what sets your product brand apart and create a compelling brand story that resonates with target retailers.
2. Develop retailer-focused, SEO-rich messaging that speaks directly to their needs and desires while optimizing your store to rank higher on search engines.
3. Design eye-catching visuals that communicate your brand's essence and showcase your products in the best light. Remember, images are processed 60,000 times faster than text!

Once your Faire store is optimized, it's time to implement a strategic email campaign that keeps your brand top-of-mind throughout the market. My Faire Market approach includes a series of six carefully crafted, visually appealing emails:

• 1 Week Before Market: Build anticipation and excitement for your upcoming deals.
• 2 Days Before Market: Ramp up the urgency and give them a sneak peek of your offers.
• Daily Emails During the Market (4 days): Keep the momentum going with reminders of your sweet market deals.

What To Do Next

Now, if you're ready to implement a proven, data-driven strategy that transforms your Faire email marketing and skyrockets your sales during the Faire Summer Market, I'm here to help.

Through my comprehensive Faire optimization services, I'll guide you through:

• Faire 360 Store Optimization: We'll pinpoint your brand's unique angle, create compelling messaging that resonates with retailers, and design eye-catching visuals that stop them in their tracks.
• Strategic Email Campaigns: I'll create a series of high-converting emails that build anticipation, highlight your best offers, and keep your brand top-of-mind throughout the market.
• Quarterly Sales Strategies: We'll develop a roadmap for consistent growth on Faire, so you can keep maximizing your sales potential not just during markets, but year-round.

Faire Summer Market is a great opportunity for product brands – don't let it slip through your fingers. With the right approach, you can boost your sales and make this your most successful Faire Summer Market yet. 

Book a free Fit Call with me, Moni today to find out if there's a good fit to work together to help you make more sales on Faire, not just during the market, but year-round.