How to Make the Most of Your Telemarketing Software

Finding the right telemarketing solution for your business can be challenging, but it’s crucial. This is because the performance of the solution will determine how efficient your telemarketing team is.

This is why you must approach the activity of choosing telemarketing software system with an objective in mind. Your objective will also determine how you get the best results.

The Types of Telemarketing

The most popular forms of telemarketing are:

1. Outbound Telemarketing

• Outbound telemarketing is generally done to reach out to prospects or customers to sell goods, to give them information, or to collect feedback.
• Agents call prospects or customers from a database (purchased or the company’s own) and try to achieve the targets that have been set for them.

2. Inbound Telemarketing

• This is when prospects and customers make the first contact. They reach out to agents for information after reading a number on a hoarding or in an ad, or after filling a form on a website where they request for a call.
• Agents provide the necessary information to prospects and try to convince them to take some action. Or they try to upsell or cross-sell to existing customers.

3. Automated Telemarketing

• Automated telemarketing is one of the most recent innovations in telemarketing where a prerecorded voice informs prospects of what they would need to know and guides them to take further action if they’re interested.
• This form of telemarketing could also put people off since they don’t speak to a human being. But since the close rate of outbound telemarketing is quite low, automation can reduce the costs while reaching a larger prospect base.
• Also, automated telemarketing can be used as reminders to existing customers for renewals, subscription upgrades, upcoming events, payment clearance, and other important information.

Automated telemarketing much more useful than businesses think. Here’s why

Types of Telemarketing Software

The most effective telemarketing software is available cloud-based because it’s easy to implement and use, easy to scale, and easy on the pocket. The key differentiators of effective software are:

1. CTI Integration

• Computer-Telephone Integration with existing CRM software ensures that your agents have the necessary information about prospects and customers before getting on the call. They can also set reminders for follow-up calls and leave detailed notes which the next agent will find useful.

2. State-of-the-Art Technology

• Modern software syncs with all call centre technology and tools as compared with previous versions which needed specific hardware and software to run on. It’s also quick to install and use, which means your call centre can be up and running within 72 hours.

3. Customization

• Based on your business objectives and processes, you can even get the telemarketing and call centre software customized. This enables your agents to deliver a better customer experience and get an edge over your competition in the process.

The 4 differentiating aspects of effective telemarketing software are – cloud-based, CTI Integration, Customization, and State-of-the-Art Technology

The most useful features for software of telemarketing are:

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