How To Make Your Jewelry Shop More Visible?
As a jeweler, one of the things that is constantly
at the top of your to-do-list is to get more customers.
For jewelry designers it's all about expressing their
artistic ability by creating beautiful pieces.
For jewelry factories, it's about cranking out those
beautiful jewelry pieces on a mass scale.
And for jewelry stores, it's about getting those beautiful
jewelry pieces into the hands of customers.
There's an old saying... "Nothing happens until something gets sold."
That saying is very true. Unless we can get our beautiful jewelry
pieces into the hands of customers, nothing else matters.
Whether you create jewelry pieces with your own hands and find
customers through your own marketing efforts or you work with
a national jewelry chain, your #1 mission is to bring customers
in the door.
Here's a few ways to do it...
#1 Increase Your Online Presence
As an individual or institutional jeweler, creating, maintaining,
and increasing your online presence is critical. Places like Etsy,
Facebook, Twitter, Instagram, Pinterest and eBay are the best
places to start.
My top recommendation is that you have a presence with each and
every one of the platforms mentioned above.
However, this is only a start. There's also places like Zibbet.com,
Dawanda.com, and ArtFire.com.
Creating accounts with these platforms is not enough. You'll need to
be active, relevant, and engaging on each and every one of them in
order to start getting traction for your jewelry business.
#2 Create Your Own Website
Creating an eCommerce website or a jewelry "store" online can be
very daunting. However, there are a number of ways for you to create
your store with little to no hassle.
Weebly.com and Wix.com are great places to start. You can also use
Amazon.com, Shopify.com, and SquareSpace.com.
If you're not technically inclined, it's probably best to hire
someone to put your eCommerce site together.
#3 Do Some Marketing
Once you have an online presence and an eCommerce store, you need to
get the word out. Sure, you can get a few sales and customers by
selling to family and friends. But what happens when you run out
of family and friends?
Well, the very first thing you should implement is a referral system.
Creating referrals from each and every customer will grow your jewelry
business naturally and won't cost you a dime.
A simple referral system is giving people who refer business to you
a discount on their next purchase. This is as simple as creating
a spreadsheet and keeping track of who referred business to you
and keeping in contact with those people to let them know how
close they are to getting a special price on your newest jewelry
pieces.
There are plenty of marketing strategies both paid and free. But if
you're just starting out or even if you've been in business for a while,
the best thing you can do is start a referral system.
These tips are helpful and this is a great way for you to start
bringing customers in the door. However, I think that you would
benefit greatly from working with me in a more personal fashion.
The best place for you to start your journey into bringing more customers
into your business is to purchase this bundle of eBooks...
Once you go through those books and implement a few of those strategies,
I want you to contact me personally and let me know about your progress.
From there, we will come up with a plan to work together to explode your
business.
Sounds like a great idea, right?
I know I can help you and I want to. I just need you to take the first
step to show me how serious you are about growing your business.
Pick up this bundle of eBooks:
Go through them and implement the strategies.
And then, send me a message and we'll get started right away.
Looking forward to hearing from you.
All the best,
Yariv Gai