How Mobile Training Revolutionizes Retail PC Sales

Staying ahead of the curve in retail PC sales is more important than ever. And let’s face it—keeping your retail team up to date with the latest product knowledge, especially when it comes to tech like Intel®-powered devices, is a big challenge. Traditional training sessions can be time-consuming and tough to schedule, so mobile training has become such a game-changer.

With mobile training, retail sales associates can learn on the go, at their own pace, and without disrupting their day. That flexibility is key in an industry where product updates are constant, and sales associates must stay sharp.

The Changing Face of Retail

These days, retail looks a lot different than it used to. Customers expect more from their shopping experience, especially regarding technology. Associates are no longer just ringing up sales; they’re expected to offer expertise on the PCs they sell, smart devices, wearables, and other tech. The reality is that customers often come in armed with a lot of information—they’ve done their homework online and expect the associates to know even more.

That’s what makes up-to-date online learning, available on PCs and mobile apps, can make a big difference. Instead of relying on outdated training sessions that may not always cover the latest product updates, retail associates can stay informed and confident.

Having 24/7 access via mobile apps, like the one provided by the Intel® Retail Edge Program, lets them brush up on new features, capabilities, and tech specs wherever and whenever it’s convenient—no need to block off a whole day for a training seminar.

Why Training via Mobile App Works

So, what makes mobile training such a great fit for retail? Here are a few reasons why it’s the go-to solution for keeping retail associates up to speed:

• Train Anytime, Anywhere: The biggest perk of mobile training is the flexibility. Associates can access training modules whenever they have downtime—during lunch breaks, commuting, or even while waiting for the next customer to walk through the door. It’s all about fitting training into their busy schedules without taking them away from the sales floor for long periods.
• Go at Your Own Pace: Everyone learns differently. Some people prefer to take their time, while others like to power through content quickly. Mobile training lets associates control the pace so they can absorb the material. Plus, it allows them to revisit sections whenever they need a refresher.
• Keeping Things Engaging: Training doesn’t have to be boring! With mobile platforms, retailers can use fun features like quizzes, challenges, and even gamification to keep things interesting. For example, the Intel® Retail Edge Program includes interactive modules and rewards that make learning about the latest tech more enjoyable—and who doesn’t love a little friendly competition?
• Stay Updated in Real Time: One of the most important benefits of access to mobile training is the ability to stay updated with the latest product and sales information in real time. The Intel® Retail Edge Program updates its training regularly. With 24/7 access to the content, associates can remain prepared to answer customer questions and confidently sell the latest Intel® products.

Intel® Retail Edge Program: Making Mobile Training Work

The Intel® Retail Edge Program’s mobile training app is specifically designed to meet the needs of today’s retail sales associates. It offers easy-to-use tools and interactive modules that make learning more fun and accessible.

Whether it’s learning the specs of the latest PCs powered by Intel® Core™ Ultra processors or discovering how to explain the benefits of AI PCs, associates have everything they need to know right at their fingertips.

Here’s what makes the Intel® Retail Edge Program stand out:

• Tailored Content for Retail Sales Associates: The training is tailored to teach associates exactly what they need to know about Intel® products and technology. It’s designed to simplify complex information, making it easier for associates to explain technical details to customers in a way that makes sense.
• Engagement and Motivation: The Intel® Retail Edge Program isn’t just about reading through training material—it’s about getting hands-on with interactive challenges and quizzes. Associates can compete with one another, earn rewards, and stay motivated as they learn. It makes training fun and turns it into something they actually want to do rather than just another task on their to-do list.
• Always Up to Date: The Intel® Retail Edge Program is the central hub for the latest information on Intel® products and technologies. The mobile app helps associates stay in the loop from anywhere and is ready to give customers the best possible experience with the most current information.

Why Associate Training is a Win for Stores

The right product and sales training program, and the ability to access it via PC and mobile devices, doesn’t just benefit retail sales associates; it’s also a big win for retail stores. Here are a few ways how having easy access to the right training can make a huge difference:

• Better Sales Results: Knowledge is power, and when retail associates are well-trained, they’re better equipped to help customers find what they’re looking for. A confident associate can upsell and cross-sell more effectively, helping to boost overall sales.
• Happier Employees, Lower Turnover: Giving associates a flexible and engaging way to learn shows that their growth matters to the company. When employees feel valued, they’re more likely to stick around, leading to higher retention rates and less turnover—a win for everyone.
• Save Time and Money: Traditional in-person training sessions can be costly and time-consuming, pulling associates away from their primary job: selling. Learning without leaving the sales floor for long—or at all— is a more cost-effective option for retailers.

Why Mobile Training is the Future

Mobile training just makes sense. It offers the flexibility, engagement, and real-time updates associates need to stay informed and confident. Programs like the Intel® Retail Edge Program are leading the way, showing how the right training program, which includes an easy-to-access mobile app, can empower sales associates to deliver better customer experiences and drive results.

If you’re a retail PC manager looking to improve your team’s performance, learn how the Intel® Retail Edge Program can help. Our members stay current on the latest Intel® products, technologies, and the PCs they power. The Program provides engaging training content, helpful resources, and a dynamic online community, all available via PC or mobile device (Android and iOS apps available).

With associates who are always up to date on the latest tech, everyone wins—your employees, customers, and your store. Find out more information about the Intel® Retail Edge Program today.

This article originally appeared here on the Intel® Retail Edge Program blog for managers.

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