As a content creator in Africa, advertisers and brands all over the world are looking for your platform to connect with African audiences and boost their visibility on the continent.
Brands in the fields of forex, gambling, and crypto have in the recent past made major advances as they try to stamp their presence in Africa.
Different ways to monetize your website (Paid content partnerships)
Away from the Google ads, you can consider the following content monetization services on your website:
Monetize your website by publishing sponsored posts with contextual backlinks. Picture/Courtesy
Why is your site/blog valuable to advertisers?
Brands and businesses across the globe are searching for advertorial services among content creators, site admins, and blog owners to achieve different objectives.
Raise the search engine ranking of their websites. The aim is to have client sites appear on the first page of the Google Search Engine Results Pages (SERPs).
Increase web traffic and visits.
Create awareness about products and services as they try to penetrate new markets.
For instance, gambling, crypto, and forex firms are heavily investing in outreach campaigns in Africa as they venture into the less-explored African market with over 1.2 billion people.
Boost online visibility and reach more potential customers.
Make sales directly from content campaigns.
Build credibility for their brand by collaborating with authoritative and trusted websites.
As a website owner or admin, you stand in a pole position to make more money on top of what you are earning on Google AdSense.
To benefit from these partnerships, however, you need to do your homework and first ensure that your site is optimized for search ranking.
As a site owner/admin you need to implement the following to earn from sponsored posts, niche edits, or even web banners:
A well-designed website that is optimized for search engine ranking. This is done through a process called Search Engine Optimization (SEO).
Your website should rank highly in terms of traffic, domain authority, and domain rating.
It is also important to find a niche that you can focus on. Niches are specific content categories like sports, gambling, forex, finance, technology, etc.
Niches help you to build a strong and interested audience, which then draws in advertisers interested in your content category.
You should be able to publish articles and share live links with clients as fast as possible.
An active email address and contact number should be readily available for clients to easily reach out with orders.
Monetize website traffic by publishing sponsored posts
Also called sponsored articles, sponsored posts are pieces of text that promote particular products or services.
Sponsored articles are published to generate traffic from search engines like Google to particular websites.
Sponsored posts are also published on social media like Facebook to drive traffic to specific business websites.
Bearing text, images, and contextual links, sponsored articles are paid for by brands/companies thus earning the tag “sponsored”
High-ranking and authoritative websites/blogs are the most preferred platforms for sponsored posts because of their high traffic.
Research how much you can charge based on your traffic and other metrics like Domain Authority, Domain Rating, and Page Authority.
Prepare a rate card for advertisers.
Respond to content requests through well-toned and informative emails.
Publish sponsored articles from advertisers efficiently.(Preferred turn-around time is 24 hours)
To get more orders you should consider publishing all link types inside advertisers’ content.
The various link types include; Do-follow links, Indexable links, No-follow links, and Permanent links.
This will make your website a one-stop shop for all your clients’ needs.
Best practices in publishing sponsored posts
It is advisable not to mark articles as “Sponsored” because it may draw readers away from the content.
Advertisers also do not fancy having their content marked as “Sponsored”.
Once published send the live link and invoice, while thanking the client for the business.
Be sure to follow up with advertisers after successfully processing their orders by publishing articles.
Create a mailing list for all sponsored post clients to enable routine follow-ups.
Why would some websites have more sponsored content than others?
Advertisers and brands publish sponsored posts on specific websites for specific reasons.
The amount of sponsored content on different websites can vary due to the following aspects:
Brands and businesses target different audience demographics that mostly include age and location.
Consequently, websites that cover thriving sectors such as betting and have appropriate target audience demographics get more sponsored content.
On the same note, certain content niches have the most content appeal to advertisers.
The most attractive niches/categories for sponsored posts include Betting/casino, Crypto/Forex, as well as CBD (Cannabidiol) – posts related to the subject of Marijuana.
High traffic, high Domain Authority, and High Domain Rating sites. These are the most favorable metrics that advertisers go for.
High traffic, for instance, guarantees high visibility and engagement for products and brands.
It is also worth noting that websites with high-quality content attract more sponsored posts.
High-quality content is detailed, and in-depth, carrying as much valuable information as possible.
While Google AdSense has been a reliable method to monetize websites and online blogs, publishers should be aware of new revenue streams in the digital media space.
With the now popular strategies like publishing sponsored posts, link insertion and banner advertising, bloggers and site owners stand to gain even more.
This, however, is only possible if bloggers and site owners do a bit of homework including the all-important Search Engine Optimization (SEO) process.
