How to Move with Speed

Hey there entrepreneurs,

Welcome to the Better Business Brief, where I share takeaways from:

• running a business I’m building to sell for millions
• my consulting with business owners building to sell for millions
• tips and tricks you can use to do the same

Every Tuesday night, I do a live show where we review business deals online and also take questions from the viewers. Last night was our longest and most engaging episode yet, and I got a really interesting question that made me think. Someone came on and asked “how do you move with speed in your ventures?” I think this question is underrated, and something not enough people think about in business.

So today, in less than 5 minutes, I’ll give you:

⚡ What it Even Means to Move with Speed

🗺️ How You Do it Effectively

💡 Why This Can Help You in Business

To me, ‘moving with speed’ means that you are able to quickly, efficiently, and effectively make decisions in your business. Many times, a business will stall and fail to move forward because there is something holding up crucial decisions that need to be made. In business, there really are infinite decisions that could be made at any given time. For many, (myself very often included), really for anyone, that can be overwhelming. It leads to paralysis by analysis. You expect that there is a perfect decision to be made in every case, when in reality there never will be. You could theoretically spend forever just analyzing every angle of one single decision, but that would be the death of you and your business.

So what’s the antidote to this? In my opinion, I’ve found it to be a key few things. Let’s imagine for a second that you’ve never swam before. You’ve decided that to take your next step, you need to go swimming in a pool. Let’s think about how you’d make this decision:

1. A healthy amount of preparation:

I would never suggest that you just jump straight into the pool into the deep end - you might drown. Instead, what I’d suggest is going ahead and testing the waters a little bit. Put your feet in. Maybe even get in in the shallow end and just feel what it feels like to be in the pool, and gradually work my way in from there. I also wouldn’t suggest that you have to get an olympic-level swimming coach and study every dimension of the pool before ever stepping foot in it. In reality, there is a balance to the level of preparation you need to have to make a decision, and it’s important to identify what that level of balance is early so you don’t underdo it or overdo it. Business is the same. If you are considering taking a next big step in your business, do some research first, but do not spend forever iterating about every possibility of how it could go. You HAVE to start. But identifying the level of preparation you need to move forward ahead of time will save you tons of time not getting stuck on the decision.

2. Rules of Engagement:

If you are making a big decision, you MUST develop some rules around how you effectively make decisions. (E.g. in our pool example, maybe you set a rule that you will only go a maximum of 4 feet deep while learning to protect yourself from drowning until you are able to effectively doggy paddle for 2 minutes straight on your own). Same thing in business - you need rules to allow you to move forward with speed, knowing that you have a compass for HOW you move forward. An example in my world is business buying. We have very strict rules about the type of business we want to buy (industry, profitability, situation with the person selling it, etc.). If a deal we look at breaks these rules, it’s easy to move past it without spending too much time on it. If it doesn’t, we keep looking at it until it breaks a rule. If it continues not to break our rules as we look deeper, it’s a winner.

3. Communication and getting on the same page:

This one ties it all together. Let’s say you did end up getting a swimming coach to teach you how to swim. Here’s how it would fail miserably - neither of you has the same expectation for HOW you will proceed to get deeper into the pool. He expects you to go into the deep end the first day, and you expect to work up to it. No one sets expectations or communicates about it going into it. He throws you into the deep end, and you panic, and decide that this just isn’t for you and quit. In business, everyone involved on the team NEEDS to be on the same page. You can not move forward with speed if everyone has a different idea of how things will proceed because you’ll be moving in opposing directions at the same time. This only happens through fantastic communication. Sometimes hard conversations. Sometimes uncomfortable ones. Sometimes disagreement and difference of opinion. But productive ones nonetheless. Once everyone is on the same page, only then can you move forward with speed of decision making.

Think through how you can do these things in your business. And if you found this informative, stick around and subscribe. I do this every week.

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If you have a service-based business and want to have a conversation about these tactics, I help companies like you grow like this. Apply to work with me at my website here.

Happy value-building to you!

See you next time for Better Business Brief,

-Brody