How Much ROI Brands Get From Influencer Marketing in 2024?
Influencer marketing is reaching new heights in 2024. But why? It’s all about brands getting high to very high return on investment.
Correctly measuring influencer marketing ROI is one of the challenges of marketers and advertisers. The good news, on the other hand, is that the effort is worth it for brands.
$6.5 for every $1 spent shows great returns for brands investing in influencers
Brands such as those in the beauty industry get around $6.5 in return for every $1 invested in influencers.
When done right, such returns are common, especially for campaigns orientated towards sales with products with a short buying cycle such as beauty products.
Even the most pessimistic research shows around $3 for every $1 spent which means the right type of messaging, creator, and video format gets high returns, even higher than traditional advertising.
What is the highest return on investment brands can get?
Top brands such as industry leaders are also shown to dominate ROI metrics. Their influencer campaigns might account for more than 50% of the advertising budget and with good reason.
Leading beauty brands get $18+ in return for every $1 invested in beauty influencers on TikTok, YouTube or Instagram.
Your brand has a bright ROI future
Is your brand thinking about influencer marketing or are you optimizing campaigns for maximum ROI? There’s only one good way to reach the true potential on the returns on investment with Aggero.
Our unique AI Video Listening Tool only shows true engagement related to your brand plus social sentiment from social media videos to make every dollar spent on influencers count. Take advantage of social listening benefits for your brand with the best social listening tool.
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