How Is Nestlé Helping Families Eat Healthier?

Dear Partners,

We all know that in today’s rapidly evolving food and health industries, the demand for health-conscious, personalized content is growing stronger every day. Whether you’re developing new product lines or looking to enhance your brand’s engagement with consumers, having the right content at your fingertips is essential. That’s where Fitterfly’s Recipe Licensing API comes in.

Our Recipe Licensing API provides access to:

• 20,000+ global recipes, catering to a wide range of dietary needs, regional preferences, and health goals.
• Recipes designed for specific audiences, from gluten-free meals to immunity-boosting options, diabetes and weight-loss-friendly recipes, calcium-rich ones and even recipes for anemia - helping you connect with health-conscious consumers.
• 3,000+ step-by-step cooking videos, making meal preparation easy and engaging for your audience.
• Detailed ingredient lists and accurate portion sizes with each recipe to support balanced, nutritious eating.
• With rich metadata, you can easily filter recipes by meal type, cuisine, health tags, and dietary preferences, aligning them seamlessly with your brand’s narrative.

But don’t just take our word for it. 

Here’s how one of our key partners, Nestle’s initiative AskNestlé, leveraged Fitterfly’s Recipe Licensing API to enhance their platform and deliver personalized, family-friendly nutrition content.

How AskNestlé Transformed Family Nutrition with Fitterfly’s Recipe Licensing API

AskNestlé initially set out to create 10,000 kid-friendly, regional recipes to ensure children received the nutrition they needed in ways that were fun, tasty, and culturally relevant. However, as they began to see the impact these recipes had on families, the project expanded. It became clear that nutrition couldn’t stop with kids—there was a growing need for balanced meals that catered to both children and adults.

With this shift in focus, AskNestlé partnered with Fitterfly for a unique Recipe Licensing API to create a platform that could meet the needs of families as a whole. Their recipes were designed to ensure that everyone—from toddlers to adults—could enjoy meals that were not only nutritious but also aligned with daily needs, whether it was breakfast, lunch, dinner, or even snacks.

Click here to Experience Our Recipe Licensing API in Action.

How Did Fitterfly’s Nutrition Logic Shape the Transformation?

To bring AskNestlé’s vision to life, Fitterfly’s nutritionists applied a detailed nutrition logic to categorize recipes into 14 distinct nutrition-focused buckets (like protein and fiber-rich meals, immunity-boosting dishes, low-fat options, and nutrient-dense soups, salads, parathas, shakes recipes). Each recipe adhered to clear nutritional guidelines. For example protein-rich dishes delivered at least 10% of daily protein needs, while fiber-rich recipes provided 3 grams or more fiber per 100 grams. 

But it didn’t just stop at creating these nutritious recipes. Fitterfly also shaped how these recipes were delivered to users, ensuring they were accessible, engaging, and practical for everyday use.

How Did Fitterfly Enhance Recipe Formats for Greater User Engagement?

To truly make these recipes accessible and engaging, Fitterfly introduced recipe formats that catered to modern families' needs. These formats included step-by-step cooking videos, ensuring users could easily follow along in their kitchens, and printable recipe cards that offered a convenient way to prepare meals without hassle.

What Were the Results of This Collaboration?

Powered by Fitterfly’s Recipe Licensing API, the platform has already achieved remarkable milestones and continues to deliver impressive results:

• 4.12 crore parents have engaged with the platform, benefitting from personalized nutrition insights and tailored meal plans.
• Over 12 lakh meal plans have been generated, empowering families to make healthier food choices.
• 37 lakh expert articles have been read, offering valuable advice from trusted nutrition experts.

What’s Missing from Your Brand’s Strategy?

If you’re not leveraging Fitterfly’s Recipe Licensing API, you could be missing out on a huge opportunity. Just like Nestlé, brands that offer personalized, nutrition-focused content have seen stronger connections with their consumers. Families turned to AskNestlé for wholesome, balanced meals—and the results were clear.

So, why leave this potential untapped? With Fitterfly’s API, your brand can:

• Capture consumer attention with engaging, health-driven recipes.
• Lead the way in the growing demand for nutrition-focused solutions.
• Strengthen your relationship with your audience by offering content they can trust and rely on.

Don’t let your competitors get ahead! Fitterfly’s Recipe Licensing API can take your brand to the next level. 

The only question is—are you ready to make it happen?

If yes, then contact Anjali Ramnath, our Enterprise Head, at anjali@fitterfly.com for a demo.

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