How the new breed of CRM technology impacts sales performance

The learning curve that was 2020 brought forth various challenges for sales and customer service teams alike. The impact of the pandemic on businesses was felt worldwide, and we now find ourselves in a precarious economic situation. As the world tries to move towards economic recovery, the question arises: is it possible to boost sales in these unprecedented times? Well, technology should definitely make things easier.  

When properly implemented, CRM technologies provide invaluable support for your business. This support enhances your team’s productivity, optimises effectiveness, and in turn, allows your organisation to deliver the best customer experience. By leveraging the newest breed of CRM technology and its capabilities, your team can rely on solutions to automate the hard work so they can focus on the conversations that matter, thus building long-lasting and stronger relationships with your customers.  

Shorter sales cycles to impact the bottom line  

We all know that improving productivity is one of the main advantages behind CRM solutions. Your sales team’s ability to work quickly and confidently will allow them to focus on closing deals, while an efficient sales cycle will help improve business metrics across all areas. 

CRM platforms optimise your organisation’s lead conversion and sales management process, with automated systems that streamlines demand generation and feeds valuable data directly to your sales teams. By streamlining the customer acquisition cycle in this way, your team can focus their energy on high-priority customer conversations.  

Of course, in order to accurately target a sales pitch, your team must engage with and understand customer behaviour. 

Modern CRM platforms can be personalised to automate the gathering of essential data regarding a customer’s public profile and preferences by leveraging artificial intelligence technology.

This intel can help you understand your clients’ needs, interests, habits, and pain points, thus highlighting both your strengths and weaknesses. Furthermore, client information is tracked and stored for analysis, keeping your organisation ahead of customer behaviours and sales trends. 

As a result of knowing your existing customers’ preferences and habits, your sales teams are able to create a personalised approach, focus on more meaningful conversations and convert more leads into business. The right CRM tools provide your teams with vital customer knowledge and accurate KPI metrics. 

Personalisation, the key to performance optimisation

Implementing the best CRM platform for your business requires a deep understanding of the day-to-day operational challenges and the functional capabilities that your company needs in order to create an efficiently streamlined organisation with effective sales, marketing and service functions.  

Understanding the tactical capabilities that new CRM technology brings to the table can help you personalise the platforms to improve your operational effectiveness and optimise for high performance. Here are some of the conceptual capabilities that you need to implement to provide a complete CRM capability framework:

Business as usual – from anywhere and everywhere 

Another way that CRM platforms can optimise your organisation’s efficiency is through their mobile apps. Accessibility helps your staff keep track of pending tasks, localisation, process tracking such as contract signing and discount approvals, as well as to prioritise more urgent matters.  

Reports have shown that mobile CRM software can boost your sales team’s productivity by 15%, and that 65% of sales teams that used mobile CRM achieved their sales goals. CRM solutions offer state-of-art features such as automated data processing, in-app notifications and calls, and voice-to-text functionalities. Businesses are able to streamline their resources and direct their efforts towards boosting sales from wherever they may be, especially in a delocalised world like the one we are living in today.

Focus human effort into meaningful conversations

By providing your sales team with the necessary tools, they can focus their energy on what really matters: delivering the best customer service possible and building long-lasting relationships.

By gaining insight into how customers interact with your business, and understanding their decision-making trends, you will be able to align your customer operations to provide a more meaningful personalised experience

Like any professional relationship, B2B bonds take work and commitment, the same way you would expect from a person, customers expect brands to behave consistently over time, thus creating a sense of reliability which leads to trust. Modern CRM technology will allow you to build efficient automations in order to improve the way your customers engage with your company at each individual stage of their journey with your brand, and thus improving the overall customer experience (Read more about it here).

B2B relationships are demanding in terms of the expected added value business buyers expect from a brand, thus, a strong focus on delivering customer service excellence is fundamental when nurturing positive, mutually satisfactory long-lasting relationships.  

Implement, with speed and quality

With a combination of years of expertise in the CRM field and our leading partnerships with the leading CRM technology vendors we, at redk, can implement digital solutions and drive the change businesses need to stay ahead and create competitive advantage.  

Leading UK and European brands have benefitted from our consulting and engineering services. Companies such as Acuris, Inspired Energy, Arconvert, Insud Pharma among another 250 brands have trusted redk on designing and delivering on their CRM technology strategy.  

From streamlining sales team productivity to delivering customer service excellence, CRM technology may prove to be your company’s solution for boosting sales and retaining customer satisfaction rates. Our team at redk is here to ensure that your business thrives in 2021. 

Read more related insights:

2021 Will Be a New era For Customer Service

Building The Core Competencies of CX

Reinventing B2B Sales for a Post COVID-19 World

Or learn more about our CRM Transformation consulting and CRM technology services here