How often do you skip your marketing because you don't have the brain capacity from working with clients or doing other things?

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How often do you skip your marketing because you don't have the brain capacity from working with clients or doing other things?

Unfortunately, the side effect of skipping your marketing is why you don't have consistent clients.

Because consistent clients come from consistent marketing.

But there's so much more to running a business than just marketing.

So, how do you balance it all so that you can still get your client's work done, have a life, and show up consistently in your marketing?

Stay with me and I'm going to tell you the solution but before I do, I need to give a special thank you to Shelley Wilson ✍️ for the inspiration for this newsletter.

Shelly is a writing and publishing powerhouse with eighteen titles of her own on bookshelves, who also coaches women on how to write and publish their own books. I highly recommend you connect with her if you're writing a book now or planning one for the future.

How do you stay consistent in your marketing and still get your client's work and other work done?

The solution is to STOP winging in your marketing and commit to a marketing strategy.

Having a marketing strategy removes all the stress and worry of trying to keep up with your marketing while doing everything else.

How?

Because a marketing strategy is a plan - a roadmap - showing you the next step you need to take.

Which also builds your confidence because you KNOW exactly what's happening next, including which offer you're promoting, the content you need to make it a success, where and when you're showing up to post and engage, who your ideal client is, how you're delivering your offer, what goals you're working to achieve...

Literally, EVERYTHING is planned out for you to see the next step, including where you're repurposing and reusing existing content from your content library.

It saves you so much TIME.

PLUS, releases you from the content treadmill.

There are so many benefits to having a marketing strategy, which is why having a marketing strategy is so freaking important to your business (and social life) if you plan to scale or want a consistent client stream without working all the time.

Just check out what it did for my past client who decided it was time to stop winging it with it her marketing.

Why winging it in your marketing doesn't work

Winging it is like gambling.

Sometimes you'll win, but more often you'll lose.

When you're winging it, it's impossible to see the next step or to see how everything matches up and works together in your marketing, which makes everything hard.

Because successful consistent marketing is so much MORE than just posting content.

Instead, it's more like a giant puzzle with a lot of moving parts and when they all come together correctly you start seeing qualified clients flow through the door, ready to work with you.

Pieces that include:

• Your goals - What you're working to achieve in your business
• Ideal Client - Who wants, needs, and your offer works for
• Your offers - What you're selling, how much it costs, how you're going to deliver it
• Connecting - Building an audience of the right people
• Content and Engagement - the whole conversation delivering your voice and messaging while hearing your potential clients
• Social media, email, SEO - Where you're going to show up to connect with your audience
• Branding, logo, website - How you look, feel, and show up

Yep, marketing is the glue that holds your business together.

When you're winging it, it's impossible for this puzzle to come together forming your roadmap leaving you without a plan.

The longer you put off creating a marketing strategy, the longer it is that you deal with the extra stress and worry, plus waste more time and effort.

Your 'magic' formula leads to not only a reduction in stress and worry, but also lets you enjoy marketing

Have you ever wanted to buy something but ended up not buying it because you got overwhelmed with all the options to choose from?

Not having a marketing strategy is just like that because there are a million and one separate ways to market your business.

When you're winging it, it's easy to become overwhelmed because you have too many options on the table, which increases your stress levels.

And until you choose your combination from those million and one tactics and put them together into a marketing strategy that works for you, you're going to be bouncing from one thing to another without any focus, always distracted by the next SOS (shiny object syndrome).

How do you know what will work for you?

Choosing the RIGHT marketing strategy and tactics for you comes from choosing the things that not only resonate with you and how you want to show up, but also work for you.

How you choose comes from a combination of:

• Trusting yourself and your gut
• Eliminating everything that doesn't match your morals and ethics
• Doing a lot of trialing and testing, until you figure out what works and what doesn't

Then combining it all into your 'magic' formula - your marketing strategy.

Which is usually where I come in, helping you choose the right combination of those million and one things and put them together into a marketing strategy that works with your personality, lifestyle, schedule, and business

And with YOUR magic formula you can conquer the world - your world - leading to you enjoying your marketing because it does work for YOU.

Plus, the stress and worry drop away, while your confidence builds because you've committed to showing up consistently, marketing a certain way, eliminating all those CHOICES.

It's clear skies ahead because you've taken the other options off the table which helps you focus and get things done.

What if you pick wrong?

Worries about picking wrong is one of the main reasons many people continue to wing it without a marketing strategy or picking a strategy that works for them.

What if what you chose doesn't work or even makes things worse?

It could happen. And if it does, you'll try something else. It's not the end of the world and you still have all the other million options you didn't try the first time.

But what if it DOES work?

You'll be showing up consistently with ease, bringing in a consistent flow of clients and money, feeling freaking confident, while dropping the stress and worry.

The thing is, even if you pick wrong (and you will at times), you STILL have options and can change your mind.

But what is empowering is that you make a choice about your course of action, giving you a clear path ahead of how you're going to make things happen.

Yes, you'll adjust and flex until it feels completely right, but things are 100% easier when you've decided and aren't waffling around in indecision.

Aren't you ready to consistently win, so that you can drop the stress and worry of trying to figure out how to consistently show up and do your marketing while also getting your client work AND having a life?

Let me know in the comments what is stopping you from creating a marketing strategy and sticking to it.

If you need help and you're ready to for consistent clients from your online spaces, give me a shout in DM about my 1:1 or group services. Or join my marketing group - The Client Connection.

My magic is helping established entrepreneurs who are READY to create a digital marketing strategy that works for your personality, lifestyle schedule, and business to consistently turns your connections into clients so that you build an engaged audience that keeps you fully booked with less time and effort.

Ciao until next time,

Heidi