How Personalisation Drives Seasonal Email Marketing Success

In this month's edition of IOL Insights, we’re uncovering the advantages of personalised email marketing and how it can deliver impactful results for your campaigns. 

First things first, it’s great to be back with our newsletter series and what better time to reconnect than Christmas! Packed with seasonal insights, festive tips and a run down of the year, we’ve got lots to share with you.

December Delights in Email Marketing: Festive Tips and Industry Trends

As we welcome the festive season, email marketing continues to prove its dominance as the most impactful channel for ROI – delivering an incredible £42 for every £1 spent. If that’s not a holiday miracle, what is?

Email Marketing Trends to Watch

Personalised Emails: Generic emails are out! Segment your audience and craft messages that resonate with their preferences and behaviours. Personalised subject lines alone can boost open rates by up to 50%.

Interactive Content: Add some festive cheer with interactive elements like gift guides, countdown timers, or even a “12 Days of Deals” series. These features don’t just catch the eye – they convert!

Automated Workflows: Whether it’s an abandoned cart email with a festive twist or a warm “Season’s Greetings” note, automations ensure you’re reaching your audience at the perfect moment. Let technology do the heavy lifting while you enjoy your mulled wine!

Selling Tips to Boost ROI This December

Be Timely: Use urgency – limited-time offers and last-minute gifting guides work wonders. A fun subject line like  “Santa’s Countdown: 3 Days Left for Free Delivery!" could boost engagement and sales.

Offer Value: Provide gift ideas, holiday checklists, or exclusive insider tips to make their holiday season brighter.

Monitor and Optimise: Keep an eye on open rates, clicks, and conversions. Re-send to non-openers with a fresh festive spin on your message.

Connect with IOL Marketing for bespoke email solutions that drive results this December and beyond.

Make Your Emails Shine This Holiday Season: The Power of Personalisation

Personalised emails are your secret weapon to stand out in crowded inboxes. During the festive season we are inundated with special offers, discount codes and event promotions, so, how do we get your emails to the forefront of all the noise? 

What are personalised email campaigns?

Hyper-personalisation uses detailed customer information such as purchase history, preferences and behaviours to create highly relevant messages. We’ve all received that email saying “You seem to have left something in your basket,” right? 

• Instead of sending an email saying “Shop Our Christmas Sales,” try “Hi Amy, Here’s the Perfect Gift for the Dog Lover in your life."
• Go beyond using first names in subject lines. Hyper-personalisation uses detailed customer data—like purchase history, preferences, and behaviours—to craft highly relevant messages.

Does it work? 

Short answer is, yes! 

• Personalised subject lines increase open rates by 26%!
• Emails that are personalised using customer information drive 122% higher ROI than traditional ‘generic’ emails.
• Customers feel valued and recognised which increases trust and loyalty. 

How to implement it effectively

• Segment your audience - break your data list into meaningful groups - for seasonal sales you would look at past buyers, subscribers, seasonal buyers, browsing behaviour. If your data list need cleaning, or you need new data, contact us today—we've got exactly what you need!
• Make use of dynamic content - show different content blocks tailored to specific customer preferences for example, if you are sending to dog and cat lovers, dynamic content would allow you to show dog-related content to dog lovers and cat-related content to cat lovers. This way the recipient feels like the email was written just for them! 
• Use behavioural triggers - send targeted emails based on customer behaviour such as abandoned carts or browsing history. 

Festive Campaign Ideas to Inspire You

• 12 Days of Deals - Send daily offers tailored to your customer.
• Gift Recommendations - Suggest products based on past purchases or browsing history.
• Exclusive Christmas Greetings - Include personalised thank you notes or New Year wishes. 

Feeling inspired to try personalised email campaigns? Drop us a message, and we will send you more information about how IOL Marketing can take your campaign to the next level.

What We’ve Achieved Together This Year

This year has been a busy one to say the least, we have gained a new team member, taken on some great new clients and implemented new technology into the business. Here are a few of the highlights:

• Our team has grown! We welcomed a new Digital Marketing Manager in January to strengthen capabilities and expertise.
• Streamlined the data division through a strategic partnership with Apollo.
• We have welcomed several new clients.
• Establishing a new CRM-focused business segment, set to launch in 2025.
• Retained our client base and maintained strong relationships.
• Generated over 7000 leads through our email campaigns.
• We have undergone an exciting rebrand with a brand new website coming soon! Keep your eyes peeled for the big reveal!

Big Shout Out to Our Valued Clients

We wouldn’t be where we are today without the incredible support of our clients. Thank you to each and every one of you for your partnership this year! 

Working with a diverse range of businesses is a truly enriching experience. It’s not just about writing content; it’s about immersing ourselves in the unique offering each client has and getting to know their industry inside and out. From menopause support, to accountancy services and gift matching, each client brings a new opportunity to learn and grow, making our job even more enjoyable. 

Would you like to be our next client? Contact us to learn more about our services and how we can support your business. We’d love to welcome you to the IOL Marketing family.

That's a Wrap!

As we wrap up this edition of IOL Insights, we want to extend our heartfelt gratitude to each one of you for your continued support and partnership throughout the year. It’s been an incredible journey, and we’re excited to bring you more valuable insights, tips, and updates.

From all of us at IOL Marketing, we wish you a joyous holiday season filled with warmth, love, and happiness. We're already looking forward to all the amazing opportunities 2025 will bring, and we can’t wait to see you in the new year!

Cheers to a fantastic 2025! 🎉

If you have any questions about anything that has piqued your interest in this newsletter or would like to know how email marketing could work for you, simply contact us and let's have a chat.