How to Promote Fiverr Gigs on Facebook II Social Media Marketing II Digital Marketing

How to Promote Fiverr Gigs on Facebook II Social Media Marketing II Digital Marketing

Done right, Facebook can be a great place to promote your gigs. What I’ve seen many people doing is joining a bunch of Fiverr groups and spamming their links all over. This doesn’t work for three reasons:

• No context at all
• Everyone in the group is doing
• These groups are full of sellers, not buyers

Instead of doing what everyone else is doing, just to get a couple of impressions, think of a long-term approach to building a loyal audience on Facebook.

Here are some of what I recommend:

a) Join Group groups relevant to your services.

Instead of joining general Fiverr groups, find groups that are specific to your services. Find groups on content writing, graphic design, transcription, virtual assistance, video animations…

When searching for these groups, find ones that allow members engagement through posts and comments.

Once approved to a group, make an introductory post. Let people know that you are excited to be part of the community and subtly mention what you do.

The next thing is to be part of the discussions. Comment on other people's posts and works. Be nice and useful. People will notice you.

After two weeks or so of actively engaging with the group members, start steering the conversations. Look for topics and questions that pique people's interests, adding your personal touch.

At this point, you’re a popular name in the group and you can get away with subtle promotions. The best way to do this is to share portfolio work. Make these your best works, and ask people to share their opinions. Curious prospects will start contacting you, and you can choose to work directly with them or send them to your Fiverr profile.

b) Start a Facebook page for your service

Your Facebook page can be a great way to build a fanbase, especially if you are in the visual freelance space. Choose a professional name, and optimize it fully to appeal to the people that you want to attract.

To make people connect with you on Fiverr easily, add your Fiverr profile link in the About section of your Facebook page as the website address. To do this, click on the “Update Info” option available below the cover photo on the left side of the screen and add your Fiverr link in the “Contact” section.

The next step is posting quality content regularly. What you post can range from case studies, client testimonials, showcasing your work, and sharing other people's content, to posting your portfolio images. Get people to engage with you by asking leading questions, and responding to every comment.

You can always leave the link to your Fiverr gig in the comments section. 

When it comes to promoting your Fiverr gigs directly on your page, focus on creating a context that gets people interested, instead of just dropping your links.  

c) Create a Facebook group for your gig

Creating a Facebook group for your gig is another great way to promote your gigs on Facebook.

The group you want to create should be around the services you provide. For instance, if you sell SEO writing services, then create a group on SEO writing or content writing. Use this group to educate members and encourage discussions around SEO writing.

While it’s true that the majority of the members will be freelancers, a small percentage of them will be clients looking for writers. Continue sharing powerful tips, and personal stories on working with clients and soon you will have clients inboxing you. When they do, you can direct them to your website of Fiverr gig pages.