How to Rank Higher on LinkedIn in 2 SIMPLE STEPS [Step-by-Step Guide]

Is LinkedIn not working for you? 🤔 Would you like to know how to make it work for you? LinkedIn is valuable, so you're on it... but why do some people find it so successful?

Although there are a million tips and tricks to getting results, here I will focus on one of the most important ones... Optimizing your LinkedIn profile with keywords!

Having the right keywords can increase your visibility, drive more views, and position you in front of your ideal employer or client!

Let me back up... what? Yes, keywords. You've probably heard of SEO. This stands for Search Engine Optimization. People use it as part of their websites, blog posts, social media accounts, and the list goes on! When it comes to being found, keywords are your best friend. Keyword optimizes your LinkedIn profile in such a way that it improves your ranking with search engines. 🔎

In general, most people think of SEO as involving websites, blogs, and, yes, Google searches. But LinkedIn also has its search engine... Did you ever search on #LinkedIn? Ever search for a company/brand? A job type? Do you wonder how some people rise to the top of the list? Their profile is likely highly optimized. That means they have to target the right keywords all over it (and they're probably posting and publishing articles with proper keywords as well).

One of my LinkedIn clients had a very specific niche. Having rewritten her LinkedIn profile and optimized it with keywords, she was ranked number 3 in the LinkedIn search ranking.

Need your profile rewritten? Let's talk!

Therefore, if you want to boost 🚀 your LinkedIn profile and gain more connections and leads, use keywords! Be sure to optimize your LinkedIn profile!

You probably do list a keyword somewhere. You can find it naturally in your title or summary. However, you will want to optimize your profile by sticking these keywords in the right places. Having a keyword appear more than once on a page shows you have a great deal of knowledge within your field, which is a sign that you have a lot of expertise in it.

Let me give you an example. It's best to make sure to repeat the word "marketing" numerous times if you're a marketing consultant. Make sure to include it in your headline, your summary, and your job description. For example, your job title is "Marketing Manager" and your bullet point says "Handled all marketing efforts for three regional hospitals." Then just stating, "Made all decisions for three regional hospitals." Does this make sense❓

Everyone can optimize their profile quickly and easily... in the following, I'll try to make it as easy as possible for you!

Follow these TWO SIMPLE STEPS to optimize your LinkedIn profile with keywords, to start seeing better results.

1st Step:

Think about which keywords are relevant to your profile. Pick 2-3 at most. Take some time to think about the lines of work that you are engaged in. Keep in mind what the average person will search for. Let's say you are an expert in "brand strategy". The keyword "Branding" might be a good choice, but know that the average person might search just "Marketing" for this particular need. Use both keywords!

2nd Step:

Make sure your keyword is shown in these four places!!

1. Your headline (the tagline that appears under your name).
2. Your summary.
3. A past job description.
4. A present job description.

If you want 'extra punch', 👊 you can include these in your "Skills" list, or even in your section on "Volunteers"!

You're done! It's that simple! Are you curious to find out more about LinkedIn strategies? Follow me on LinkedIn for more grateful insights and tips!

If you want your profile to be rewritten or if you want a critique, then I am your guy. Get in touch with me.

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