- Create a Facebook Business Manager account: To run Facebook ads, you first need to create a Business Manager account. This is a separate account that you use to manage your Facebook advertising.
- Set up your advertising account: Once you have a Business Manager account, you’ll need to set up an advertising account within it. You can create multiple advertising accounts within your Business Manager, so you can separate your advertising campaigns by client or by type of advertising.
- Choose your ad format: Facebook offers several different ad formats, including image ads, video ads, carousel ads, and more. Choose the format that best fits your marketing goals and the type of content you want to promote.
- Define your target audience: Who do you want to see your ads? Facebook allows you to target your ads to specific audience segments based on demographics, interests, behaviors, and more.
- Set your budget and bid: You’ll need to decide how much you want to spend on your Facebook ads and how much you’re willing to bid for each click or impression.
- Create your ad: Once you have all the information and targeting options you need, it’s time to create your ad. This involves writing the ad copy and choosing images or videos to accompany the ad.
- Launch your ad: Finally, once you’ve reviewed your ad and made any necessary changes, it’s time to launch it. You’ll be able to see how your ad is performing in real-time through Facebook’s ad manager.
Note: Facebook's advertising policies and guidelines can change, so it's always a good idea to review them before running any ads